NBC and Apple make peace

NBC and Apple have returned to each other's good graces, as NBC will deliver shows over iTunes for the first time since its contract with Apple ended last year. NBC pulled its content from iTunes immediately after the contract expired. The companies could not agree over pricing structure for NBC's shows, which accounted for more than one-third of television downloads on iTunes at the time.

NBC shows are available on iTunes immediately at a standard rate of $1.99 per episode for current series like The Office and 30 Rock, while older content such as Kojak will be offered for $0.99. Many reports indicate that NBC wanted to double the fee per episode for its content, but NBC has denied this all along.

iTunes's "Season Pass," which offers reduced fees for full-season purchases, was an integral part of NBC's acceptance of the deal, according to Broadcasting and Cable.

NBC also announced that as a push to open its fall TV season, it will offer the first episodes of new shows on iTunes a week before their network debut. It will make one episode per show free for browsers.

For more:
- see the article on Broadcasting and Cable

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