MSNBC.com shatters streaming record

Viewers logging on to politics.msnbc.com last week accessed a record number of live online video streams, watching 5.6 million live video streams Aug. 29, the date of Barack Obama's acceptance speech, and a stunning 16 million over the course of the week.

It's more good news for NBC's online division and online video in general, as it follows the gigantic number of streamed videos from NBC's site during the Beijing Olympics.

MSNBC's Decision08Dashboard feature was wildly successful, generating 67 million page views over the course of the convention week.

There has been no word yet on advertising revenue, if any, MSNBC.com drew from all of the streams. NBC's online video revenue during the Olympics was miniscule, compared to the number of streams viewed, and it must be nice not to play bridesmaid this time around; despite the money NBC paid for the Olympic rights, it finished second to Yahoo! in page views.

MSNBC.com surely is hoping for some sort of repeat this week during the Republican National Convention, which will also be streamed online for the first time.

For more:
- see the marketwatch.com ratings report 

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