Most viewers watch full pre-roll ads

A study released Monday by BreakMedia claims more than three quarters of viewers of online video pre-roll and overlay ads watch to completion. The company, which used its 18 to 39 year-old male-targeted site break.com to complete the 11-week-study, enlisted Honda, T-Mobile and truTV to run the monitored ad campaigns.

Results indicate that 87 percent of viewers completed watching 15-second pre-roll ads and 77 percent of viewers watched overlay campaigns for at least 15 seconds. Panache, a Los Angeles video ad placement company, deployed the campaigns used in the study.

After reports last week of the surging market for online video ads, this study shores up hopes for a vibrant online video ad market that monetizes content and gives advertisers significant results for their buys. 

For more:
- beet.tv article discussing online video ads

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