Live-streaming Super Bowl will promote Fox TV Everywhere App
Fox will use a free live stream of Super Bowl XLVIII to help promote its sports-themed TV Everywhere iPad app, Fox Sports Go.
The day of the game, Fox will offer a free preview of the app, which is typically restricted to subscribers of certain pay-TV providers with which Fox has TV Everywhere deals in place. Fox said it's the first time the Super Bowl will stream in an iPad app.
The game won't be available on the smartphone version of the Fox Sports Go app due to "league restrictions." Last year, Verizon Wireless (Nasdaq: VZ) agreed to pay $1 billion for the multi-year rights to carry more NFL games on its mobile network. This is the first year the Super Bowl is included in that deal, according to press coverage of its announcement.
Fox said it will also offer a Spanish-language stream of the game. According to a report in Variety, the online streams of the game will carry different ads than those on the broadcast network. That's because the network is selling digital ads separately from the traditional network, Variety reported.
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