Jivox sees strong growth in Q3
Jivox, a San Mateo, Calif., company specializing in targeted local video ads for SMBs, announced impressive growth indicators in a release Monday. Both its number of advertisers and ad revenue quadrupled from the previous quarter. Jivox also states that the reach of its ad network has expanded by 38 percent to reach 55 million unique visitors.
"We're seeing significant adoption of online video advertising by small businesses who want to reach a targeted, local audience," Jivox CEO Diaz Nesamoney said in a released statement. "As these companies seek to find more cost-effective ways to advertise their business, self-service online video advertising is proving to be a great opportunity."
Nesamoney previously co-founded Informatica, a data-integration software company that went public in 1999 and currently has $400 million annual revenue..
Jivox released the third version of its technology platform recently and attributes some of its success to the more streamlined features and improved troubleshooting and support. Jivox claims to operate the nation's only locally focused network of premium publishers and uses this distribution model to drive the success of its advertisers' messages to targeted audiences.
- see the Jivox release here