Jivox nets two key partnerships

Jivox announced two partnership agreements Thursday that will extend the reach of the industry's largest local online video ad service. Jivox will serve its customers custom video solutions from PixelFish. In return, PixelFish will co-brand Jivox's self-service ad platform and publisher network for PixelFish's adverstisers, opening new markets for Jivox. In a separate partnership agreement, Jivox will place its online video ads alongside Local.com's regionally targeted search results.

Jivox's geo-targeted ads are a big part of its appeal to both partners, but Jivox is the real winner in these deals, as it adds services with PixelFish and distribution channels with Local.com. Jivox is clear about its intentions to dominate local video advertising, a sector the Kelsey Group predicts could be producing $1.5 billion by 2012. PixelFish brings original content from 2,500 videographers from around the world to the table for Jivox's customers to integrate into their custom ads. Those ads could then be served on Local.com's search page, so it's not hard to see the synergies Jivox creates with these two deals.

Jivox drew down $10.7 million in VC funding in June, and it looks poised to making good on that investment if it continues to make savvy and symbiotic parternship deals like these two. It already quadrupled ad revenue and advertisers in the third quarter. 

For more:
- see the adotas.com story here 

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