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Israeli company to beta cost-reducing content delivery technology
Israel-based Giraffic is hoping the public beta version of its new content delivery technology that's set to land next month after several months of alpha testing will make a splash with companies in the U.S. looking to cut their bandwidth costs.
Giraffic says its product, which uses P2P technology, reduces the cost of delivering video, including long-tail content, by as much as 70 percent and increases the end-user experience as well.
"Our technology enables reducing delivery costs substantially, both in popular video content and in "long-tail" content, utilizing Peer-to-Peer (P2P) technology," CEO Yoel Zanger said in a recent interview. "If P2P technology was successful in replacing multi-billion dollar infrastructures in the international phone calling sector with Skype an example of that, our technology aims to do the same for online video delivery."
The company, founded in 2008 and formerly known as UC Networks, has raised about $1 million so far from venture capital firm Startup Factory and several private investors.
For more:
- see this Globes article
Comments
Posted by Jeremy Campbell | December 23, 2009 - 11:42am
Wasn't this what Joost and Babelgum were trying to do with no avail and had to change directions? And Joost came from the people behind Skype so I'm not so sure that Giraffic will find success unless their approach is different than players in the past.
Posted by Josh | December 23, 2009 - 1:17pm
Joost came into the market, after the same guys founded and launched the P2P piracy file sharing platform Kazaa.
Their main problem was that the studios would not let them do to their content revenues what those same fellas did to the music industry as far as piracy.
Today P2P is widely accepted by Media companies – and many have already deployed it for live streaming (CNN, BBC, ESPN, MLB, etc).
So the key to success is finding the right segments that benefit the content providers, such as older movie archives, User Generated Content (such as YouTube), and not try to kill the Studio’s revenues from all the new blockbusters.
Posted by Dave2 | December 24, 2009 - 4:57am
Their model is different from Joost in that they are not content providers but content distribution providers. Joost failed to be a *content* player, not a CDN player.
Posted by preetam mukherjee | December 29, 2009 - 1:28am
Dave2 hit the nail on the head- Giraffic is a technology/service play, not a content play.
Just blogged about this yesterday, in fact: http://blog.marcellus.tv/p2peer-ing-into-the-online-video-landscape/
-preetam
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