Invision.tv enters online video aggregation fray

The already-crowded online video aggregation market got another entry Monday, as Invision.tv launched its beta version and Facebook app at the DEMOFall 08 conference in San Diego. The company, based in the Washington D.C. 'burbs, offers an intuitive browser that aggregates many video sites in a style similar to TV guide channels.

Users can browse the top videos on each site, rank their favorite sites for easy browsing, and search across all sites or individual ones.

Videos play in an embedded player, one of the beta's main weaknesses. The player is minute; it's crowded out by all the other content, and the display is so small that videos are hardly watchable while expanding the player to full screen mode is not intuitive.

The aggregation display is nice and the multiple feeds are easy to browse, which somewhat makes up for the display issue.

Invision.tv adds a people feature to try to incorporate a social networking factor into the online video experience. Content is also aggregated by interest, everything from music to education to celebrities, so communities could form organically via shared interests.

With some tweaks to the display, this beta might offer a challenge to other aggregator like Veoh and Truveo. 

For more:
- explore the interface and make your own mind up, invision.tv

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