International Hulu
All those complaints from overseas viewers not able to get to "Dr. Horrible's Sing-Along Blog" must have had an impact.
Hulu will soon offer its service to international audiences previously denied access to the site, predicts Gigaom.com. It reported today that Hulu has posted an advertisement for an international business development position that almost certainly foreshadows the creation of an international Hulu presence.
It remains to be seen how Hulu will appease content owners wary of allowing their work to be broadcast internationally, but we suspect that multinational corporate advertisers will welcome the opportunity to selectively target non-U.S. broadband users that presumably have disposable income.
Added international traffic would help push Hulu to the silver medal platform of the video aggregation contest -- YouTube standing at the gold medal Michael Phelps/Usain Bolt position for today.
For more:
- Gigaom.com spots Hulu job ad article
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Comments
Posted by Travis Haynie | August 25, 2008 - 11:53am
You noted that studios are very wary of international exhibtion rights since piracy is their number one concern. The other point to this is that they also would want to protect their overseas distribution model, and especially so for their member products, so I would think that Hulu (even with Universal and Fox content) would only be able to push off-air TV product from NBC, or theatrical titles that have hit their foreign exhibition schedule.
