Google on a roll, dominates U.S. online video rankings
Video viewing at YouTube pushed Google (Nasdaq: GOOG) into the top spot of U.S. online content viewing with 157.7 million unique viewers in April, according to statistics released by comScore Video Metrix. Google Sites video content accounted for 17.022 billion views as users logged 434.8 minutes looking at the content.
Google's numbers were more than double those of second place Yahoo! (Nasdaq: YHOO), which garnered 53.6 million views, 741 million videos and 73.7 minutes of viewing time, and VEVO, which drew 49.5 million viewers looking at 674 million videos and spending 57.9 minutes doing it.
Altogether, comScore said that 181 million U.S. Internet users watched almost 37 billion online content videos in April.
While they were watching videos, American viewers also took the time to look at the ads—a record-breaking 9.5 billion of them in April, comScore said. Hulu topped that list with 1.6 billion video ads delivered, followed by Google with 1.3 billion and BrightRoll Video unable to break the billion mark with 943 million.
- see this news release