FreeWheel lands multi-year NBCU digital ad deal
Online video ad management company FreeWheel has landed a multi-year deal with NBCUniversal to deploy its Monetization Rights Management system to serve ads across an array of NBCU's digital video properties.
The deal will see FreeWheel's MRM deployed on NBC.com, NBCSports.com, CNBC.com, USANetwork.com, BravoTV.com, Telemundo.com and NBCOlympics.com, as well as several other digital properties.
Terms were not disclosed, but the deal points to the increasing importance content owners and advertisers are placing on monetizing online video.
FreeWheel's MRM will allow NBCUniversal to provide clients with customizable advertiser experiences online and on emerging platforms.
Advertisers will be able to deploy converged ad campaigns across the various devices where NBCUniversal video content is available and include specialized ad contracts for sponsorships and exclusive rights.
FreeWheel said MRM will help NBCUniversal maximize the yield of video views of their short form, full episode and mobile video content across their owned and operated digital properties, as well as on their mobile applications and syndication partner sites.
"We are committed to ensuring our audiences are getting positive brand experiences wherever they tune in, whether at home or through the complementary digital and mobile environments," said Peter Naylor, EVP of digital media sales at NBCUniversal. "FreeWheel's best-in-class technology enables us to effectively manage the ad rights and ad delivery processes and execute our advertisers' orders across our owned and operated properties and various syndication partner sites."
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