Fierce 15 Online Video Movers and Shakers: Mevio
Mevio (formerly PodShow)
Founded: Oct. 2004
Investors include Caufield & Byers, Crosslink Capital, DAG Ventures, Kleiner Perkins, Sequoia Capital, Sherpalo Ventures
Location: San Francisco, Calif.
www.mevio.com
If Metacafe represents the philosophy of "If you build it, they will come" and short-form video, Mevio is all about the talent and building dedicated followers. Think about the model of the old style record corporations (Mevio) signing up singers (Podcaster) and printing records (video podcasts). Mevio has signed up a bunch of people producing episodic programming and has its own technology to enable its talent to easily publish and distribute said programming.
Add on Mevio's mantra of a "brand-safe" network for advertisers to be able to place video ads; campaigns have been delivered for Acura, Anheuser Busch, Budget Rent A Car, Coca Cola, HP, Microsoft, Motorola, Sony Pictures, and. Toyota, It doesn't hurt that founders Ron Bloom and Adam Curry have a solid track record in successfully bringing together a combination of advertising, pop culture, and technology.
Next: Brightcove
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