Fierce 15 Online Video Movers and Shakers: Hulu

Hulu
Founded: March 2007
Investors include NBC Universal and News Corp.
Location: Los Angeles, CA.
www.hulu.com 

Hulu hosts thousands of licensed online videos ranging from digital shorts to full TV series seasons and feature films. The site has more than 90 licensing agreements with content providers including MGM, Sony and Warner Bros., in addition to its founding companies. Hulu is completely free of charge to the end-user, bucking the trend of some professional content-heavy, pay as you go sites in favor of an ad-driven model. 

Hulu videos can easily be embedded on social networking sites like MySpace and Facebook, so fans can share the videos with others and bring traffic back to the host site in a viral fashion. The company also recently added a channel feature, grouping specialty content together in hopes of attracting niche advertisers to an attentive audience. While total traffic on the site is nowhere near YouTube levels, the professional content Hulu streams is much more palatable to advertisers and the destination portal has quickly gained market share with key audiences. 

Next: Veoh

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