Fierce 15 Online Video Movers and Shakers: YuMe

YuMe
Founded: March 2007
Location: Redwood City, Calif.
Investors: Khosla Ventures, Accel Partners, BV Capital, DAG Ventures
www.yume.com 

YuMe lays claim to the largest video advertising network, and it has the stats to back it up. ComScore ranks YuMe eighth in total online ads with the YuMe Video Network reaches 134 million unique visitors a month (comScore, June 2008). The company represents more than 400 video sites and serves upward of 500 million streams monthly. 

YuMe offers more than 10 different ways to advertise over online videos, including post and pre-roll, overlays, branded players, and in-text video, delivering ads to brand-safe content across platforms. 

Working both sides of the street -- by collaborating with content publishers and advertisers that want to pair their customers with online video -- enables YuMe to offer great value to everyone. It has achieved wide scope with limited capital investment; reports indicate YuMe has taken down a mere $16 million in two rounds of venture money.

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