Fierce 15 Online Video Movers and Shakers: Pando Networks

Pando Networks
Founded: Summer 2006
Location: New York City, NY
Investors: Intel Capital, BRM, Wheatley Partners
www.pandonetworks.com 

In order to save peer-to-peer (P2P) networking, Pando Networks has been a leader for re-inventing the whole concept with the P4P working group. Traditional P2P architecture just goes and looks for another peer to get data from, regardless of where it resides on the network. P4P takes some general knowledge of an ISPs internal network and marries that with a traditional P2P architecture. P4P looks to keep P2P transfers within the "home" network in order to increase end-user delivery speeds and cut down on network delivery costs. 

Results aren't theoretical. Real-world field test demonstrations with Verizon demonstrated faster delivery times of 200 percent while significantly cutting back on the amount of out-of-ISP (and more expensive) traffic with an 80 percent decrease in the distance (hops) that P2P network traveled. 

Pando is working with a who's who of Tier 1 ISPs, including AT&T, Comcast, Verizon, and Telefonica to implement its technology and is now moving to work with content and technology players.  NBC is implementing a version of Pando's P4P to deliver 720p (HD quality) video to the desktop and Pando is collaborating with Intel to leverage "Remote Wake" technology as an energy-efficient means to deliver content to PCs.

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