Fierce 15 Online Video Movers and Shakers: EveryZing

EveryZing
Founded: 2006
Location: Cambridge, MA 
Investors: Spun out of BBN Technologies in 2006
www.everyzing.com 

Spun out of BBN Technologies, (One of the real fathers of the Internet, not Al Gore), EveryZing builds on speech research conducted by BBN to generate a very accurate, timely and searchable transcript of the audio content in online videos. 

Sound boring? The resulting copy is indexed and optimized to return highly relevant search results, driving traffic to professional content, and thereby earning advertisers good ROI on placement. Gotta love a tool that feeds SEO. 

CEO Tom Wilde says transcription time is roughly one-to-one with the source video file, meaning a 10 minute video is transcripted and posted a mere 12 or 13 minutes after processing starts. The SaaS company employs six speech scientists who work to refine the quality of the transcripts to assure quality and accuracy. EveryZing currently can produce text from English and Spanish audio and video and would like to test other markets soon. 

Customers are mostly large media companies like FoxNews, Fox Sports, Cox Radio and boston.com.  Since adopting Everyzing's software eight months ago, boston.com has 50,000 pages archived in fully-searchable format, dramatically increasing its web presence.

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