Fierce 15 Online Video Movers and Shakers: Brightcove
Brightcove
Founded: March 2005
Investors include Accel, AOL/Time Warner, Brookside Capital, General Catalyst Partner, GE, InterActiveCorp/IAC, The Hearst Corporation and the New York Times Company
Location: Cambridge, MA
www.brightcove.com
Basically, Brightcove does all the heavy lifting to build a video component into your site if you've got the content. It also partners with many top-notch online video tech companies and distribution networks to round out its offering.
The company's Internet TV platform allows users to syndicate content for distribution and monetization, providing a system to manage video content, create and administrate communities around video, syndicate video content through video search networks and share sites, and advertise around all of these distribution models.
Brightcove founder and CEO Jeremy Allaire thinks just about everyone can benefit from video in today's marketplace. The company has primarily gone after the top tier name brand video content sites, focusing on major media players such as Buena Vista, National Geographic, 20th Century Fox, Sky Networks and many others.
There has been some rumbling that Brightcove has come close to saturation in the top-tier market. Catering to the big guys results in high price points that discourage bootstrapping of start-ups and leaves little room for growth in the "longer tail."
Next: KickApps
Recent News:
Brightcove Announces Beta of New Online Video Platform
Gruner + Jahr Chooses Brightcove for Online Video Initiatives
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