The FeedRoom sees increased enterprise online video adoption

The FeedRoom, a New York City-based SaaS online video platform company, is touting the addition of several Fortune 500 companies to its customer roster, including companies such as Best Buy, Boeing, and Hewlett-Packard. What's really exciting about this announcement is the trend of enterprise adoption of online video that it represents.

The FeedRoom cites a recent IDC report that predicts enterprise online video use to grow at an annual compounded rate of almost 50 percent over the next five years. Enterprises are starting to see the utility of online video as a communication tool and are exploring many uses of video, including internal and external implementations and live and on-demand formats.

"The reliability and affordability of online video has enabled our enterprise customers to achieve highly measurable, controlled and timely one-to-many communications for a fraction of the cost of traditional methods," said Mark Portu, president and CEO of The FeedRoom. "In times of economic uncertainty, companies are rapidly turning to complete, online video platforms such as ours to keep employees and shareholders informed, promote new products and brands to customers and the media, and tap user-generated content to decrease customer service costs."

Increased enterprise uptake of online video solutions would have good implications for the industry as a whole. Expanding this market segment is important for driving crucial growth across the industry as the media and entertainment segments mature. 

For more:
- see the press release here 

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