Fandango, Microsoft in online ticketing deal
Fandango and Microsoft's (Nasdaq: MSFT) MSN have teamed up to make Fandango "the official online and mobile movie ticketer" for the 100 million U.S. monthly users who access MSN Movies and MSN Entertainment, the two companies announced.
The relationship reflects an "ongoing strategy to provide access to Fandango's broad network of screens and movie content for fans on every platform," Fandango's Executive Vice President/General Manager Rick Butler said in a news release.
The Microsoft relationship is the latest in a series of Fandango announcements that included deals with AMC Theatres, Regency Theaters and other chains along with partnerships to become the movie ticketing provider for Yahoo (Nasdaq: YHOO) and AOL's (NYSE: AOL) Moviefone, the company said.
The deal means better access for MSN, as well, said Rob Bennett, general manager of entertainment, video and sports for MSN.
"MSN is a great place for people to get the latest information on the summer's hottest movies and now thanks to our agreement with Fandango it's easier than ever for MSN fans to purchase movie tickets via Fandango's network of nearly 20,000 movie screens," Bennett said.
Fandango--available online via smartphones, tablets and other mobile devices--hosts 34 million online and mobile visitors per month, the company said. For many theaters, users can print tickets at home or receive them as paperless Mobile Tickets for their smartphones.
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