EveryZing and YuMe announce partnership

EveryZing and YuMe announced Monday that they have entered into a strategic advertising partnership which will use EveryZing's metadata discovery and indexing capabilities over YuMe's advertising platform. EveryZing customers can now use YuMe's optimization and targeting capabilities to raise their overall ad completion and conversion rates by streaming relevant ads to the right content.

"Deploying a complete video experience is still frustrating for many publishers," said Tom Wilde, EveryZing CEO. "Our customers have increasingly come to rely on us for an end to end solution for the discovery, indexing, and monetization of their video content. With the integration of YuMe and Google, we are now able to provide premium monetization to go with the enhanced consumption we provide to our customers."

EveryZing and YuMe will also collaborate in the sales process and customer acquisition, according to the release. 

For more:
- see the press release here 

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