EveryZing closes $8.25M in funding, adds NBCU as customer

EveryZing, a video SEO and integrated search company, announced an $8.25 million round of funding and the addition of NBC Universal as its largest client. GE/NBCU's Peacock Equity Fund led the Series C round, with EveryZing's previous investors, BBN Technologies, Fairhaven Capital, Accel Partners and General Catalyst Partners, also contributing.

EveryZing will integrate its full solution set, including metadata processing, SEO and search functions, into NBC Universal's Media Works platform, which will increase discovery and engagement by providing integrated search results with online audio, video and text content.

"EveryZing's core technology advantage and robust product offerings will enable us to take full advantage of the wealth of content across NBCU," Chris Grosso, NBCU senior vice president of emerging digital businesses, said in a release.

The addition of NBCU means EveryZing now powers universal search for three of the four major U.S. broadcasters.

"The consumption and demand for online video continues to explode," explained EveryZing CEO Tom Wilde. "As such, media companies must continue to fully leverage their unique content assets in order to extend and enhance their business models. Having NBCU as a customer and Peacock as an investor is a terrific validation of our approach and we are thrilled with this opportunity." 

For more:
- see the press release here

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