DirecTV launched HBO GO, MAX GO; rumor of iPad, iPhone, Android apps soon
Satellite TV provider DirecTV is giving subscribers access to HBO content online through the programmers HBO GO and MAX GO web portals, rolling out the value-added offering to users who already pay for the premium channels this week.
The two portals offer a combined 1,800-plus titles, and include instant access to latest HBO shows and movies including upcoming series like Game of Thrones, current award-winning series like Boardwalk Empire and True Blood, and all the rest.
"The addition of HBO GO and MAX GO is the next step in bringing quality video content to our customers anytime, anywhere," said Derek Chang, executive vice president of Content Strategy and Development for DIRECTV. "Giving our customers the opportunity to experience their favorite programming, no matter where they are, truly enhances their overall viewing experience and helps them get the most out of the content they subscribe to."
Of course what's piquing everyone's curiosity is DirecTV TV's allusion to subscribers being able to access the programming on HBO GO and MAX GO on mobile devices, specifically Apple's iPad and iPhone and Android products "later this year."
Last August, HBO Co-President Eric Kessler told Bloomberg that HBO Go would be offered "through all major cable systems, on Apple Inc.'s iPad, on mobile devices and elsewhere" in six months. That deadline, obviously, is kaput, but the potential that it's still percolating is a boost to DirecTV's and HBO's TV Everywhere initiatives.
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