Deca debuts two women-focused channels for YouTube
Deca, a digital media company that primarily targets women audiences, has rolled out KinCommunity, one of the 100-odd original content channels YouTube has promised to roll out in the next several months.
KinCommunity will debut with two different series, KinStyle KinEats.
The women's lifestyle channel features programming on food, fashion, parenting and personal stories. The company said it's YouTube's first new original channel dedicated to women.
This isn't Deaca's first rodeo, the company has been producing high-quality video content targeting women since 2007, including the award-winning series Momversation. DECA also partners with many of the world's most reputable media companies, content creators, influential bloggers and advertisers to syndicate high-quality online video across its scaled network called Her Channel that currently reaches more than 35 million users.
"With KinCommunity, we wanted to speak differently to the multi-dimensional aspects of today's woman who is constantly balancing the tensions between caring for everyone else and caring for herself," said Beth Le Manach, VP of programming for DECA.
The KinCommunity channel will launch with 17 different one- to three-minutes long videos, from two original series. KinEats features 10 episodes of simple everyday recipes from a variety of sources including bloggers, influencers as well as real women from the KinCommunity. KinStyle launches with seven episodes, featuring fashion bloggers and affordable clothing (each featured look will never cost more than $100) for every size and shape. E-commerce enabled links will allow viewers to purchase the featured fashion. Deca said it will add new content each week.
Deca said KinCommunity will introduce more series to its slate of original programming, including KinParents, a humorous take on parenthood, and KinStory, a daily, docu-reality series.
"We are spending more than we would usually spend and very happy to be in partnership with YouTube so we can do that," said Deca CEO Michael Wayne. "We're not creating television or sitcoms or dramas; we definitely feel we are remaining true to the Internet as a platform even though the quality is better than what we've done in the past."
Google's (Nasdaq: GOOG) YouTube is ponying up $100 million to roll out a slew of free channels with professional-quality video.
Last month, ClevverTeVe, the product of Clevver Media, launched three Spanish-language programs, all focusing on celebrity and entertainment news. Teve Hollywood and Radar Latino feature daily news coverage from Hollywood, and Teve Moda, which runs twice a week, features celebrity fashion.
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