comScore: Online video viewing hit all-time high in August
Online viewership just continues to keep growing, hitting an all-time high of 188 million U.S. Internet watchers looking at 27.7 billion online videos in August 2012, according to the latest statistics compiled by comScore.
In keeping with the trend, Google (Nasdaq: GOOG) Sites, home of YouTube, was the top online video content property with 150.2 million unique views, far outpacing Yahoo! (Nasdaq: YHOO) Sites, which came in with 55 million. Microsoft (Nasdaq: MSFT) Sites, which followed with 53.7 million, VEVO (49.3 million views) and Facebook (47.7 million views) rounded out the top five. Google also dominated the video content views with 13.8 billion, followed by AOL (NYSE: AOL), which didn't even crack the billion mark, coming in at 725 million. Finally, comScore said, Google also swept the highest average engagement among the top 10 properties.
Making those who pay for the content happy, Americans looked at (or at least browsed past) 9.5 billion video ads in the month. Google led the way again with 1.7 billion ads, followed by BrightRoll Video Network (1.4 billion), Adap.tv (1.2 billion), Hulu (1.1 billion) and SpotXchange Video Ad Marketplace (911 million). Whether they watched or not, Americans spent 2.5 billion minutes online while ads were rolling past, with BrightRoll garnering about 717 million of those minutes. Hulu delivered the highest frequency of video ads to its viewers--an average of 51--while Google Sites delivered 19 ads per viewer.
- comScore released this news release detailing its online video rankings report