Clearleap brings original online video to cable

Online video production companies Revison3, Next New Networks and Blip.tv announced deals with Clearleap to push their original online video programming directly to cable boxes. Clearleap hopes to serve as the conduit between such Internet content and cable delivery systems, a connection that today suffers from a variety of lags; indeed, in some cases Internet vendors have had to ship actual hard drives full of video content to cable vendors in order to get their wares onto cable systems.

The deal gives the online video companies a clear path to living room TVs, and ultimately more eyeballs. And cable companies are willing to participate in order to expand their content offerings as they face increasing pressure from over-the-top video offerings like ZillionTV, Roku and Boxee.

Clearleap said it is testing its online-video-to cable-offering in thousands of homes, but Silicon Alley Insider correctly notes that Clearleap will have to score major distribution deals with large cable or satellite companies for its technology to be successful. 

For more:
- see the Silicon Alley Insider article here 

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