Cisco's latest online video play: Flip camera channels

Pure Digital, maker of the popular Flip Video camera, announced Tuesday it has updated the FlipShare software package for the camera to include a personal video sharing application. Flip camera users can now create individualized online video channels and upload Flip videos directly to MySpace and YouTube, among other video sites.

Cisco recently purchased Pure Digital for $590 million as part of its strategy to gain share in online video, which it expects to account for 90 percent of consumer IP traffic by 2013. In the past 12 months, Cisco has also released a router specifically designed to handle rapidly increasing video traffic and a video encoding engine. The networking giant clearly sees video as the next network growth engine, and is positioning itself to have a play at every point in the process from video capture to viewing. 

For more:
- see the Cisco-Pure Digital press release here 

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