Cisco's Latest Video Snack

Cisco has announced it is purchasing Denmark-based DiviTech, a company in the digital-service management (DSM) business. DiviTech's technology offers content distributors--be they broadcasters, cable, or IPTV service providers--an intuitive interface for creating, modifying, and managing video networks.

Financial terms of the deal haven't been disclosed. Cisco plans to integrate DiviTech's DSM product with its ROSA network and element management solution to create an end-to-end platform to offer all the layers of digital video management in a single modular product. DiviTech's technology includes a software application that will allow service providers to centrally provision and easily deliver localized content within a specific area, such as local and regional news and/or on-demand video and services.

DiviTech may be thrilled by being acquired by Cisco, but they're not unique. The company points out that DiviTech marks Cisco's 128th acquisition and adds to previous video-connected purchases, including Scientific Atlanta, Arroyo and Tivella. DiviTech employees will have to move into Cisco's Copenhagen facility after the deal closes and they'll be integrated in as a part of the Service Provider Video Technology Group.

For more:
- Cisco announcement on DiviTech purchase
- News.com blog about Cisco's video acquisition

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