BBC to give video content to UK newspapers

The BBC announced a partnership with four English newspapers that will place certain BBC video news content on the newspapers' websites, according to The Guardian. The newspaper groups - Daily Mail & General Trust, Guardian News & Media, Telegraph Media Group and Independent News & Media - will not be allowed to run advertising such as pre and post-rolls with the BBC's video content; however, as this offering is billed as a public service.

The BBC video content will be clips dealing with U.K. politics, business, health and science, and technology, according to The Guardian's article. The BBC also said it has no plans to add other types of video programming to the offering. The content will be displayed in a BBC branded player, and it will be geo-targeted so that only viewers in the U.K. will have access to it.

The BBC and the newspaper groups' announcement is in stark contrast to the online video strategies taken by U.S. broadcasters and newspapers, which have for the most part embraced syndication of their video content to a number of locations. Comcast subsidiary the Platform provides the online video platform and technology for the BBC, and it likely will be behind this offering as well.

For more:
- see the guardian.co.uk article here 

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