Analytics firm Visible Measures lands MySpace deal

Visible Measures, an online video analytics firm based in Boston, reported Tuesday that it has entered into a comprehensive agreement with MySpace to measure the site's traffic and audience engagement. Visible Measures said it will help advertisers and content providers get visibility into campaign performance and content effectiveness.

"MySpace is a global leader and a premiere video-sharing destination that is relied upon by many leading brand advertisers," said Brian Shin, founder and CEO of Visible Measures. "As we look to help MySpace capitalize on their unique value proposition, we are excited to expand our relationship with them and enable their content providers and advertisers to be even more successful on MySpace."

A MySpace representative said the site hopes to increase ROI for participating advertisers and content providers through the relationship with Visible Measures. Visible Measures' technology will allow MySpace to analyze comprehensive user interaction with video assets including audience behavior, end rates, complete rates, and sharing frequency.

For more:
- see the Visible Measures press release here 

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