RAMP - Top Online Video Company 2009: FierceOnlineVideo, Fierce 15

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RAMP

Where it's based: Cambridge, Mass.
When it was founded: 2006
Investors:
Spun out of BBN Technologies in 2006
Website:
www.ramp.com

 

Why it's Fierce: RAMP -- no, not a Research Accelerator for Multiple Processors -- RAMP, the content optimization company formerly know as EveryZing, is making its second consecutive appearance on the Fierce 15 not only because its technology is tres cool (after all, how many other online video companies can claim to be the spawn of $100 million worth of secret government research), but because it's continuing to innovate.

RAMP's changed its name, it's changed the way it sells its services. RAMP, is a specialist in converting speech to text (that's the government research part) to build an extremely accurate, searchable transcript of the audio content in online video. It indexes and codes the transcript, turning it into easily searchable results.

OK, so YouTube can do the same thing, right? To a point. But what RAMP does is provide a holistic view of content optimization, bundling various tools like site search, video SEO and a video player into a single offering. "Content optimization is the key attribute RAMP has to offer," CEO Tom Wilde said. "It has achieved scale with major media websites, developing (them) into cohesive platforms."

RAMP has some big customers on its roster, like Fox News and Fox Sports as well as NBC Universal. But Wilde says that in the coming year, RAMP may start to offer products for the lower range of the register as well, taking a powerful tool to the masses, as it were.

"Ultimately all companies eventually will become media companies," Wilde said. "Even if you sell jet engines or loading docks, you still need to think of yourself as a media company and make sure you are discoverable out in the web to optimize it. The optimization brings in additional verticals that are relevant to your business. We see folks increasingly relying on content to drive business."

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