Kyte - Top Online Video Company 2009: FierceOnlineVideo, Fierce 15

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KYTE

Where it's based: San Francisco
When it was founded: 2006
Investors: Atomico Investments, Draper Fisher Jurveston, Draper Richards, DoCoMo Capital, Inc., Holtzbrinck Ventures, Nokia Growth Partners, Steamboat Ventures, Swisscom, Telefónica, TeliaSonera, other private investors
Website: www.kyte.com

 

Why it's Fierce: There are a bunch of Online Video Platforms in the environment right now, most of them are struggling to come up with the game changer that will turn them into that special one. There are a ton of look-alike offerings.

San Francisco-based Kyte may have found an edge that can take it to the next level; it certainly makes it more fun. In addition to hosting, analytics, providing a player etc., Kyte also offers its customers live streaming HD. That's a rarity among OVPs. Conversely, its traditional OVP features are what differentiates it from companies like Ustream and Livestream.

Kyte's platform also combines the real-time, interactive and community-building capabilities of the social Web with its more de rigueur OVP features, enabling businesses and organizations to engage online and mobile audiences and build community around their brand; with Kyte, these are intrinsic features that may help monetize and generate brand awareness from online video. TV Guide, VH1, ESPN and Travel Channel are just a few companies to recently integrate with the Kyte platform. Other customers include Kraft Foods, NBA, Universal Music Group, Huffington Post, SPIN Magazine, Telepictures Productions, Essence Magazine, Much Music, Marvel Comics, Extra TV, KCRW, Nokia and Sony Music.

Kyte has been making a lot of news lately, opening offices in Great Britain and in Germany, exten∫ding video support to Android and Nokia and announcing a partnership with digital agency LEVEL Studios.

"Our partnership with LEVEL Studios allows us to offer a complete solution for brands and enterprises looking to maximize their video presence across Web, mobile and social platforms," said Gannon Hall, Kyte's COO. "LEVEL is a digital agency operating at the forefront of digital marketing and consumer brand engagement. LEVEL's best-of-breed strategic, creative and development services make it possible for brands to most effectively leverage the full power of the Kyte platform. We're thrilled to have them as a strategic partner."

The Kyte platform offers media and entertainment companies, advertisers and brand marketers everything they need to produce content, distribute it across multiple mediums, engage consumers and monetize content.

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