ExtendMedia - Top Online Video Company 2009: FierceOnlineVideo, Fierce 15

ExtendMedia

Where it's based: Newton, Mass.
When it was founded: 1991
Investors: Venrock, Atlas Venture and TVM Capital
Website: www.extend.com

What makes it Fierce: ExtendMedia focuses on enterprise infrastructure -- providing a comprehensive multi-business model monetization platform built to support OTT and TV Everywhere-style services. It includes out-of-the-box integration with leading ad servers, CDNs, DRM providers and encoding platforms, supports both paid and ad-supported business models, and can deliver streamed or downloaded content to multiple devices, including the PC, TV and mobile.

Its flagship product, OpenCASE, manages the complete video content lifecycle from ingest to monetization. ExtendMedia powers initiatives for innovative communications, media and consumer electronics companies including AT&T, Bell Canada, Hewlett-Packard, Mitsubishi/UB Cross, SanDisk and Thales.

The company in October teamed with Bell Canada to launch TV Anywhere, a TV Everywhere-style service that allows customers who subscribe to The Movie Network to watch TMN programming from their computers through the Bell TV Online portal anywhere in Canada. The service is free with existing TMN subscriptions. ExtendMedia‘s TV Anywhere may, as some suggest, allude to future support for delivering TV programming to mobile devices.