blip.tv - Top Online Video Company 2009: FierceOnlineVideo, Fierce 15

blip.tv

Where it's based: New York, NY
When it was founded: 2005
Investors: Bain Capital Ventures, Ambient Sound
Website: http://blip.tv/

Why it's Fierce: Blip.tv provides the technology, business development, distribution and marketing know-how that helps independent shows make a go of it. It's a leading host and distributor of Web video, distributing more than 38,000 shows to portals, online and mobile platforms, blogs, and TV sets, totaling over 72 million video views a month. blip.tv informs the way people experience video online. As a one-stop shop for hosting, distributing, and monetizing Web shows, blip.tv provides independent show creators with the tools they need to reach their total potential audience -- wherever they live online. The company shares revenues 50/50 with show creators from advertisers like Johnson & Johnson and Warner Brothers.

In July, blip.tv launched a completely re-designed show creator dashboard. Along with the new dashboard, which incorporates full viewer and advertiser analytics through partnerships with TubeMogul and FreeWheel, blip.tv added several additional distribution partners including YouTube, Vimeo, NBC Local Media New York, Roku, iTunes, Vimeo, AOL Video, MSN Video, Verizon FiOS, TiVO, Sony Bravia players, Facebook, and Twitter.

"Blip.tv is what a network would look like if it were founded in 2005, not 1935," says CEO Mike Hudack.