New consumer research proves Amazon gaining traction in connected home technology market
Parks Associates presents OTT and pay-TV data at CONNECTIONS™: The Premier Connected Home Conference
At the Cable Show today, Parks Associates announced new research showing Amazon has made significant gains in the OTT video market as nearly 20% of all U.S. broadband households now have an Amazon Prime Instant Video subscription. The Q1 2014 survey of 10,000 U.S. broadband households finds the annual growth rate for Amazon Prime subscription averages over 55% since 2012, compared to a 16% year-over-year growth for Netflix service subscriptions.
"Roughly 50%-60% of U.S. households using connected CE devices subscribe to Netflix, but the percentage of connected CE users subscribing to Netflix did not substantially change between 2012 and 2013," said Brett Sappington, director, research, Parks Associates. "By comparison, the percentage of U.S. broadband households with connected CE and an Amazon subscription more than doubled in the same time period, from an average of approximately 13% to 27%. For example, households with a connected streaming media player that also have an Amazon Prime subscription jumped from 22% to 34%."
Parks Associates research also shows 12% of U.S. broadband households use Hulu Plus.
"Amazon is certainly getting traction in the market—especially when compared against Hulu Plus," Sappington said. "Amazon's growth shows how dynamic the OTT space truly is. While Netflix remains the dominant player, consumers are still open to alternatives with interesting content and business models."
Parks Associates will present this new research on the changing dynamics of the OTT and pay-TV markets at the research firm's upcoming CONNECTIONS™: The Premier Connected Home Conference, May 13-15, San Francisco. Notable sessions include:
"The Changing Role and Revenue Potential of Connected CE," moderated by Barbara Kraus, director research, Parks Associates, on May 13 at 2:30 P.M. featuring:
- Jim Funk, SVP Product Management, Roku
- Kurt Hoppe, Director, Innovation and New Business, LG
- Brett Sappington, Director, Research, Parks Associates
- Stephen Venuti, President, HDMI Licensing
"OTT Services in a Pay-TV World," moderated by Sappington on May 14 at 10:45 A.M. featuring:
- Jim Denney, VP & GM, Product Marketing, TiVo
- Ben Huang, Head of Global Marketing, Mediaroom Business Group, Ericsson
- Sean Knapp, Co-Founder and EVP, Ooyala
- David Wolf, Managing Director, Accenture Digital
"Connected Consumers: Entertainment Services and Connected Devices," moderated by John Barrett, Director of Consumer Analytics, Parks Associates, on May 15 at 8:45 A.M. featuring:
- Brian Jaquet, Director, Marketing, Sling Media
- David Stevenson, President, Customer Experience Solutions, Alcatel-Lucent
- Gavin Teo, Investment Manager, Comcast Ventures
- Olivier Wellmann, VP Product, NAGRA
CONNECTIONS™ keynotes include executives from ARRIS, AT&T, Ericsson, iControl Networks, and Cisco Systems.
CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsor Cisco; Reception Sponsor iControl Networks; Silver Sponsors Amdocs, Lowe's, Qualcomm, and Support.com; Bronze Sponsors ADT, Affinegy, Arrayent, HDMI, INSTEON, Logitech Harmony, NETGEAR, PlanetEcosystems, Silicon Image, and Z-Wave; Program Guide Sponsor NAGRA; Breakfast Sponsors Ayla Networks and GreenWave Reality; and Break Sponsors AlertMe, Honeywell, Linear, and SmartRG.
For more information, please visit www.connectionsconference.com. Press registration is open. Please contact Holly Sprague at firstname.lastname@example.org to inquire about a meeting with a speaker or request specific research. Press passes are available at http://www.parksassociates.
About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.