Base79 partners with leading video rights holders and producers to build online audiences and brands, claim and protect their intellectual property, sell premium advertising, and generate new revenue streams on YouTube and other OTT platforms. The Company's proprietary technology and processes for increasing YouTube channel subscribers and views, and establishing ad sales leadership, enables its clients to significantly increase their reach and revenues in online video. With more than 300 premium content partners, including BBC Worldwide, Endemol's Tiger Aspect, IMG Media, Simon Cowell's SyCo, Ministry of Sound, Guinness World Records as well as a number of leading YouTube content creators, Base79 generates more than 550 million views per month across nearly 550 channels on YouTube, and is the largest YouTube multi-channel network based in the UK. Base79 recently received four original programming grants from YouTube, more than any other company in Europe.
"We're thrilled to receive this additional investment and recognition for our business from The Chernin Group, in addition to ongoing support from MMC Ventures. TCG's industry leading expertise and track record in content, digital media, brand building, international expansion and monetization will be invaluable as we accelerate the Company's international growth and distribution of premium video content across multiple platforms and devices," said Ashley MacKenzie, founder and CEO of Base79. "We have experienced extraordinary growth and believe this partnership will allow a new chapter of even greater opportunity."
"Base79 has established itself as one of the clear leaders in online video, an exciting space that we believe is positioned to grow faster than any other area of media," said Peter Chernin, founder & CEO of TCG. "Base79 is one of Europe's fastest-growing young media companies, and we look forward to partnering with the Company and its management team to help build on its vision and capitalize on further opportunities for growth."
Alex Carloss, YouTube's Global Head of Entertainment, said: "We view The Chernin Group's investment in a key partner like Base79 as a sign of the growth of the YouTube ecosystem in Europe. Base79's deep expertise in rights management and the YouTube platform will continue to help partners control and grow their content businesses on YouTube."
Bruce Macfarlane, Managing Partner, MMC Ventures, said: "MMC Ventures has always believed in Base79 - its concept, technology, and team - and have been excited to invest from an early stage. We are therefore delighted to be continuing our support for Base79, alongside The Chernin Group, and look forward to its further growth and success."
In October 2012, after securing four new channel partnerships as a part of YouTube's new original channels initiative, Base79 announced that it had become Europe's largest YouTube original programming partner. The four new channels resulting from the partnership are:
With leading sports media company IMG as a key content producer, Slash Football is a premium video football network centered and driven by football fans. Base79 will create a series of programs that focus on and appeal to football fans, providing real, reactive and opinionated views and discussions.
Flow is a celebration of movement sports, in particular parkour. It brings together compelling new content from the world's best urban movement athletes, powered by Base79′s parkour hub of more than 60 athletes and free-running content creators. Flow is a brand and platform to inspire and encourage young people to be active and adventurous.
Guinness World Records: OMG!, from Base79 and Guinness World Records
"Guinness World Records: OMG!" is a new YouTube channel highlighting YouTube stars who challenge and encounter record-breaking people and places. The channel features 100% new and original material from the legendary arbiter of all things record-setting and record-breaking.
Bad Teeth, from Base79 and Hat Trick Productions
Bringing sketches, animation, and celebrity guest-hosted pranks together for a thoroughly entertaining experience, Bad Teeth blends the funniest and most popular YouTube stars with mainstream celebrities from the Hat Trick stable to create unexpected, water-cooler content people will want to share.
Base79 is one of Europe's leading online video companies and the largest YouTube network in the Europe, Middle East and Asia (EMEA) region. The Company has more than 300 content partners and generates more than 550 million video views monthly across over 550 channels. Base79 has a unique rights management technology that optimizes audience reach and revenue generation for its content partners. Founded in 2007, the Company has offices in London, New York and Sydney, and has plans to expand into continental Europe within the next 12 months.
About The Chernin Group
The Chernin Group LLC (TCG) is a privately held, independent media holding company based in Los Angeles, CA founded by Peter Chernin. TCG has built, managed, operated, and invested in businesses in the media, entertainment, and technology sectors around the world since 2010. TCG's assets include Chernin Entertainment, which produces feature films and television programs; a majority stake in Hong Kong-based CA Media, which builds, manages, and operates media, entertainment, and technology businesses across Asia; and several strategic investments in technology and media companies in the United States. Providence Equity Partners LLC, Qatar Holding LLC, and other shareholders are strategic partners of and investors in TCG.
About MMC Ventures
Founded in 2000, MMC Ventures is an active investor and award-winning venture fund manager, focused on technology-enabled sectors where the UK is a world leader - particularly financial and business services, business software, digital media and e-commerce. Having raised a total of approx £100 million, MMC invests around £10 million per annum, in a combination of new investments and add-on capital for existing portfolio companies. MMC specialises in fast-growth early-stage UK-based businesses, partnering with entrepreneurs and impressive management teams to achieve substantial scale and profitability. MMC's existing portfolio includes Alex and Alexa, Base79, Interactive Investor, Knowledge Mill, LoveHomeSwap and Reevoo. www.mmcventures.com