Two decades ago, as technologies like word processing and email made it easy to create and share written documents, the sheer volume of content being generated every day created a monster: How do you manage it all? How do you track down originals, follow new iterations, and relate it to your business? Search engines were created to deal with those issues, capable of searching documents for words, ideas and phrases, helping to make sense of it all.
Today, video in the enterprise and media world rapidly is becoming the "new" document. It's cheap, simple to produce, and carries more impact, more emotion in three minutes than does a 10,000-word document that took hours to create.
And, increasingly, video has become impossible to manage. How do you track them, how do you edit them and add new content?
What are the benefits in productivity, communication and/or revenue from deploying an online video offering in the enterprise? What companies can help an enterprise create, distribute and track online video?
This webinar will address those issues, and the technology that is currently available and developing in the online video ecosystem, capable of wrapping video in words that can be searched, discovered and acted upon.
Senior Product Marketing Manager, Sola Media Solutions
Noreen Hafez is a Senior Product Marketer for Akamai where she focuses on the Company's Sola Media Solutions Analytics and Ad Integration Services. With more than 15 years of product marketing, product management and sales experience, she develops positioning, manages GTM strategy, messaging and sales tools, while serving as a product expert for internal and external audiences.
Nate Treloar, VP & GM of Enterprise, RAMP Nate Treloar is VP and General Manager for Enterprise for RAMP. Prior to RAMP, Nate was the Principal Search Technology Evangelist in the Microsoft Enterprise Search Group and held responsibility for the group’s technology innovation and evangelism programs.