Online video platform The FeedRoom, which focuses on enterprise clients, and TubeMogul, an analytics and syndication firm, announced a partnership that will integrate TubeMogul's functionality into The FeedRoom's 4.0 Enterprise video platform. The companies said the deal would allow The FeedRoom's customers to expand the audience reach of their video assets through automated distribution while also providing an intuitive dashboard to track the performance of the videos.

David Pearce, vice president of product for The FeedRoom, said the integration with TubeMogul would help clients better utilize their social media efforts in video through advanced analytics. David Burch, director of marketing for TubeMogul, said the company's technology would allow clients to increase search engine rank and control distribution of targeted messages to their audiences.

For more:
- see the joint press release here [1] 

Related articles
Akamai, The FeedRoom get pieces of $37M gov. contract [2]
The FeedRoom sees increased enterprise online video adoption [3]