EyeWonder, an interactive digital advertising company, announced Friday a strategic partnership with online ad network and technology provider Collective Media. The partnership aims to couple EyeWonder's streaming technology with Collective Media's ad network reach to deliver a comprehensive, end-to-end solution for online advertisers.

"This partnership creates a tremendous opportunity for brand advertisers, providing them with access to a massive inventory of quality video content from the most trusted online publishers as well as a more efficient technology platform for serving in-stream ads," said Jerome FitzGibbons, Executive Vice President of Collective Media. "The ability to ‘create once, play anywhere' offered by EyeWonder's end-to-end in-stream solution is a benefit for both advertisers and publishers, eliminating frustrations at both ends of the value chain."

The companies claim that their bundled service will allow seamless delivery of ads across various online video platforms and players. The companies also expect to deliver advanced metrics reporting through the combined offering. 

For more:
- see the press release here [1] 

Related article
Adap.tv and EyeWonder Connect Brand Advertisers and Online Video Publishers [2]