MySpace and MTV Networks announced a unique solution to online video piracy Monday that the companies say will allow monetization of pirated videos uploaded to MySpace. Auditude will power a solution to analyze MySpace video uploads for unauthorized MTV Networks clips. If the platform finds a video that matches the MTV metadata in the Auditude database, an overlay ad will be placed along with the video.

So instead of fighting to remove copyrighted content posted to sites like MySpace without permission, the agreement will attempt simply to monetize the video. Clips of popular MTV Networks properties like "The Daily Show with Jon Stewart" and "The Colbert Report" now will run with ads when posted illegally.

"Up until now, if you uploaded a clip, you couldn't do it in a legitimate way. It either was blocked or taken down," said Jeff Berman, president of marketing and sales at MySpace, in a release. "This allows us to go from a world of no to a world of yes."

The program reportedly can recognize clips that are only a few seconds long, and place advertising with the content posted to MySpace user pages. The MySpace MTV arrangement is similar to a YouTube program that gives the content owner the option of placing revenue-generating advertising with their clip or just removing it from the site.

"This is a step to let consumers upload videos and let us make money on it," said Mika Salmi, president Global Digital Media, MTV Networks. Both MTV and MySpace are confident that the technology will be the solution to the legal battles between copyright owners and online video sites. 

For more:
- see the efluxmedia story here [1] 

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