A comScore Ad Metrix release today shows Barack Obama, not surprisingly, way ahead of John McCain in online traffic. Obama's website averaged 91.7 million views per month over the first six months of 2008, compared to McCain's average of 7.4 million views. Obama's website also generated an astounding 244 million page views in June, up from 43.6 million in April and 149.9 million in May, showing a sustained increase in web traffic.

The only surprising result was McCain's large lead over Obama in video views on the site. McCain's videos were viewed, on average, more than three times as often as Obama. McCain averaged 2.2 million video views per month in the first half of 2008, and Obama's were viewed about 600,000 times per month.

McCain's introduction of Sarah Palin as his vice-presidential nominee should fuel traffic to even things up somewhat in the next couple of weeks, but Obama's base is younger and more technically savvy on an individual basis, which explains the discrepancy in numbers. 

For more:
- see the comScore report here [1]

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