A study released Monday by BreakMedia claims more than three quarters of viewers of online video pre-roll and overlay ads watch to completion. The company, which used its 18 to 39 year-old male-targeted site break.com to complete the 11-week-study, enlisted Honda, T-Mobile and truTV to run the monitored ad campaigns.

Results indicate that 87 percent of viewers completed watching 15-second pre-roll ads and 77 percent of viewers watched overlay campaigns for at least 15 seconds. Panache, a Los Angeles video ad placement company, deployed the campaigns used in the study.

After reports last week of the surging market for online video ads [1], this study shores up hopes for a vibrant online video ad market that monetizes content and gives advertisers significant results for their buys. 

For more:
- beet.tv article [2] discussing online video ads

Related Articles:
Analysts project huge growth in online video ads [3]
Online video ads gaining traction [4]