The buzz is swirling around details with Google's deal to distribute Seth MacFarlane's project though AdSense.

MacFarlane, creator of "Family Guy" on Fox, is going to roll out "Seth MacFarlane's Cavalcade of Cartoon Comedy" this September to thousands of web sites with the appropriately targeted demographic. There will be 50 two minute episodes with new characters in the multimillion dollar production and advertisers are going to have to pay up lots more than if they generically placed the same ad through AdSense.

Options for advertisers will include prerolls, a banner to be placed at the bottom of the video or a simple "Brought to you by" note at the beginning with MacFarlane, the underwriting ad agency, Google and the website generating the click/view splitting the revenues four ways. For a larger fee, advertisers can animate original commercials to run with the series.

For more:
- Paidcontent.org breaks down the Google/MacFarlane deal [1]

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