ComScore [1] has released March 2008 from its Video Metrix service, with U.S. Internet users viewing 11.5 billion online videos during the month. It’s a 13 percent gain from February and a 64 percent gain when compared to March 2007.

Google [2] sites ranked as the top U.S. video property with 4.3 billion videos viewed and a 38 percent share of all videos; but it should be noted that YouTube.com [3] makes up 98 percent of all the videos viewed in the Google sites category (Note to comScore: Could you break YouTube stand alone next time?). Google added 2.6 share points in comparison to February’s stats.

Far back in second place, Fox Interactive Media has 4.2 percent and 477 million videos viewed, followed by Yahoo! Sites with 2.9 percent share and 328 million and Viacom Digital with 2.2 percent and 249 million.

Nearly 139 million U.S. Internet viewers watched an average of 83 videos per viewer in March. Google sites attracted the most viewers (nearly 86 million), watching an average of 51 videos per person. Fox pulled in a bit over 54 million viewers, followed by Yahoo sites (37.5 million) and Viacom Digital (26.6 million).

Around 74 percent of the total U.S. Internet audience viewed online video, with the average online video duration 2.8 minutes. The average viewer watched a total of 235 minutes of video.

For more:
- comScore’s March 2008 online video statistics [4]

Related articles:
Counting views and dollars [4]
Video Eats Broadband, P2P Not So Much [4]