As Advertising Week kicks off in New York, Yahoo, Google and AOL separately gave the multiday confab an OTT-centric push, announcing major updates to their advertising and streaming platforms. Yahoo said it has made BrightRoll its unified brand for programmatic advertising, while Google announced two key updates ad features on its platform.
The rights just keep on comin': Amazon Prime announced that it has landed exclusive streaming rights to hit series Mr. Robot, while Netflix -- despite increased focus on original content -- nabbed global streaming rights to three more hit series, locking in Colony, Zoo, and Jane the Virgin.
As Netflix moves forward with its focus on more original series, a new study by Ampere Analysis predicts that the SVOD provider will up its spending to $6 billion before 2018 as it tracks toward a library offering 50 percent original content.
Disney-owned ESPN, which charges the highest per-subscriber fees for retransmission rights to pay-TV providers and linear OTT service Sling TV, may lay off 200 to 300 of its employees as it looks to slash $100 million from its budget next year.
In the wake of Amazon's announcement that its next version of Fire TV will be 4K-capable, rumors have kicked up that Roku will announce its own 4K device in the very near future.
Since launching its SVOD service on May 7 with 50 international linear channels, YipTV, a Fierce 15 winner, has been on a growth trajectory content-wise, boosting its available streamed channel to 73 with 25 more pending. YipTV CEO Michael Tribolet sat down with Samantha Bookman to talk about the OTT provider's latest moves, its benefit to immigrant communities in the U.S. looking for a taste of home, and his take on the FCC's consideration of virtual MVPDs.
Fixed-line content distributors such as Comcast and new mobile-first distributors like Verizon's go90 service all have the potential to be hugely popular OTT services, but only if they can figure out how to turn a profit on the data traffic around that service, a new report from Macquarie Research reveals.
Rumor mill: Netflix reportedly talking to Disney about licensing 'Star Wars' films for Latin America
Could Latin America be getting the chance to stream the older Star Wars films on Netflix? According to a report by The Wall Street Journal, the SVOD provider is negotiating streaming rights for five of the six films with the Walt Disney Co.
When the BBC discontinued its iPlayer service worldwide earlier this summer, industry pundits speculated as to what its next move would be in the streaming space. That strategy is now clearer as Tony Hall, director-general and chairman of BBC Worldwide, announced it will launch a new over-the-top service in the United States "offering BBC fans programmes they wouldn't otherwise get" according to Broadband TV News.
Amazon released its updated Fire TV streaming device, adding 4K capability, higher processing power, and a gaming option with a game controller and two bundled games. The updated device was among a flurry of announcements by the e-tail giant that also included two new Kindle Fire tablets and a lower-priced Kids Edition durable tablet, all of which were developed with content streaming in mind.
Fullscreen, the massive Otter Media-owned multichannel network, announced it will launch an SVOD service in the next few months. The MCN did not give any further details, like pricing, but its new direction further illustrates a trend by larger YouTube channel networks to springboard off of the Google-owned online video service and control its own future.
Drones buzzing overhead, a wayward DeLorean, Flamenco dancers, magic tricks -- there were enough gimmicks at the IBC Show this year to temporarily distract attendees from the wall-to-wall video processing and delivery technology on the exhibition floor.
AMSTERDAM -- Traditional broadcasters and cable operators hoping to go over the top need to throw away the old business models in which the company knows what's best for its customers. Instead, they need to listen to their customers -- and own the content they provide. According to OTT-focused executives from MLB Advanced Media, Australian Broadcasting Company and others here at IBC, that's the only way they'll find success with viewers.
Finding video Zen: broadcasters, pay-TV struggle to unify traditional video delivery with OTT strategy
Forget about disruption. Forget about content cannibalization. The overriding mission from this point forward for the broadcast, pay-TV and media and entertainment industry is to incorporate online video into their structure as seamlessly as possible. That was most obvious to anyone attending the keynotes and panel sessions at this week's IBC Show in Amsterdam.
AMSTERDAM -- Roger Lynch, the head of Dish Network-owned linear OTT provider Sling TV, isn't concerned about subscriber churn. At least, that's the face he presented to audiences at IBC in a keynote presentation. The reason? Churn is not such an expensive proposition for OTT providers as it is for pay-TV operators.
Traditional television is not being replaced by over-the-top video: in fact, services like Netflix can complement linear TV, some executives are saying here at IBC. And while it sounds like rhetoric, there is some hard data coming out that supports the idea.
AMSTERDAM -- Netflix may currently sit atop the online video streaming market, but that wasn't always so. One of the elements that put it there was its decision to invest in high-quality original content, House of Cards producer Lord Michael Dobbs told an audience at IBC here.
AMSTERDAM -- Making the shift from a primarily cable network to a provider of multiscreen experiences, often directly to viewers over the top, has been a new challenge for Discovery Networks International, the Europe-based wing of Discovery Communications. That's according to its president, JB Perrette, speaking at an opening keynote session at IBC.
AMSTERDAM -- The sky is not falling and TV is not about to go the way of the steam engine, but the broadcast industry over the next several years is facing several challenges, both old and new. Over-the-top video is part of the "new" category, but networks also continue to wrangle with their old nemesis, money, as they balance legacy infrastructure and consumer demand for connected experiences.
One of the interesting things to do ahead of and during a broadcaster-centric tradeshow like IBC 2015 is to watch industry players try and predict which way the market will turn in the next six to 12 months. While no forecast is ever entirely accurate, the industry has increasingly found itself reacting to market happenings rather than driving them.