A few months ago I roughed out an outline of what consumers might end up saving -- or spending -- if they decided to cut the cord. The article caught some attention and got people thinking, and commenting, about whether my admittedly unscientific calculations were realistic. But it did surface one question. Are analysts, media, and the OTT industry itself asking the right questions when trying to learn how and why consumers cut or shave the cord?
The pay-TV industry went through a bloodbath on Wall Street last week following a second-quarter earnings season filled with the familiar refrain of lost video subscribers. But executives for top cable, satellite and IPTV operators are still insisting that their industry will continue to dominate the TV landscape for up to a decade, and that any transition to an OTT environment will be a gradual one.
Is there really "too much television?" Or are we in one of the great eras of filmed entertainment -- not just for linear, traditional TV but OTT video as well? FX Networks' John Landgraf believes the former, but other television executives, like Showtime President David Nevins, are leaning toward the latter.
YouTube's advertising effort may have just gotten some serious competition as Facebook announced it added four new products to FAN (Facebook Audience Network) that enables marketers to buy targeted ads across its mobile and third-party apps, leveraging user data.
Google's OTT juggernaut, YouTube, will remain a part of the company after the search engine giant reorganizes as a number of separate subsidiaries under a new holding company, Alphabet.
Despite struggling to keep its own network up for the official, authentication-only live stream of the Republican debate, Fox invoked copyright to keep other outlets like YouTube and Sky News from streaming the event Thursday night.
As online video increasingly shifts to mobile devices, the wireless network outage across much of the Southeast on Tuesday called into question the reliability of major carriers' networks.
Time Warner-owned premium network HBO saw its second-quarter revenues grow to almost $1.44 billion, up 1 percent, or $21 million, from $1.42 billion a year previously, thanks to increased subscriptions. But the cost of launching its new standalone OTT service, HBO Now, exceeded that revenue gain.
Online video advertising is still seeing slower growth than display ads, but the programmatic market overall is on a massive upswing. The International Advertising Bureau said 2014 revenue for programmatic ads totaled $10.1 billion, scraping past non-programmatic ads for the first time.
As the market rolls into August and well into the third quarter, over-the-top video players and analysts are closely watching the next move that Netflix makes: officially launching in Japan. Slated to take place on Sept. 2, Netflix Japan will be the company's most significant international entry this year, and even CEO Reed Hastings expects a tough slog.
Keeping in line with comments made by CFO David Wells during its second-quarter earnings report, Netflix is moving ahead with its planned launch in Japan. The SVOD provider will debut there on Sept. 2, VentureBeat reports.
Subscription video on demand providers need to keep an eye on the "extremely high" churn rates endemic to the OTT video market segment, a new report from Parks Associates has found. In the past 12 months, 7 percent of U.S. broadband households have cancelled their Hulu Plus subscriptions, a number that represents about half of Hulu's subscriber base.
Content delivery network provider Akamai Technologies saw revenues increase in the second quarter to $541 million, a 14 percent year-over-year increase. However, net income decreased 8 percent to $67.2 million, or 37 cents per diluted share, due to increased spending meant to bolster its infrastructure ahead of an expected wave of new over-the-top video entrants.
If it seems like FierceOnlineVideo has dedicated a lot of space this year to talking about content discovery, including elements like search and recommendation, well, it's because we have. Figuring out how to help audiences find exactly the content they want to watch is an ongoing quest for online video providers, and this year it has taken on paramount importance.
For many years, telecom was pretty much a man's world. But that is steadily changing as women continue to move into leadership positions at Tier 1 telcos like AT&T, competitive carriers, and industry advocacy groups like NTCA.
Multicultural linear OTT service YipTV, faced with an increasing amount of competition from other over-the-top streaming services like Sling TV, opened up 17 of its linear channels to new subscribers, who can access the preview lineup for free when they sign up for the service.
HBO Now rolls to Verizon broadband customers with 30-day free trial as HBO signs on to Verizon mobile OTT service
HBO's standalone over-the-top SVOD service, HBO Now, continues to expand beyond its initial Apple TV boundaries. The provider announced that Verizon broadband customers, including both FiOS and high-speed Internet customers, now can sign up for the service. HBO Now is also giving new customers from Verizon a free 30-day trial.
Advertising: AOL adds premium video formats, while Yahoo boasts successful integrated marketing strategy with Honda
AOL is boosting its programmatic advertising strategy, announcing that it has added video to its premium ad platform with five formats available to advertisers. Meanwhile, Yahoo said that its integrated marketing play with Honda saw big results in terms of viewers' brand awareness.
Five years from now, a viewer will turn on his or her television and see a host of content being offered that is tailored specifically to that individual. Not just a list of cable programs that are on, but a host of selections from TV programming to OTT content, to lifestyle and shopping recommendations -- all changing to suit the time of day or even the viewer's mood, so to speak. At least, that's what content providers want to happen.
Retail and online video streaming giant Amazon once again surprised analysts, this time by doing something it hasn't done in several quarters: posted a profit. Revenue for the second quarter jumped 20 percent year over year to $23.2 billion, with a profit of $92 million, coming to 19 cents per share.