News

Where Netflix, YouTube and HBO Now fit in the OTT industry

What are the most prevalent revenue models in OTT, and where do providers like Netflix fit in the online entertainment landscape? We take a look.

Cord cutter threat remains real as OTT quality, content choice improve

To cut the cord or not is a conversation that is increasingly taking place in households worldwide, according to a new report from Limelight Networks. In its annual "State of Online Video Survey," the digital content delivery provider suggests that almost 90 percent of respondents, regardless of age, are open to the idea of cancelling their pay-TV service and going all-OTT.

Online video titans Chernin, Armstrong keep focus on getting more content, expanding internationally

CHICAGO--Peter Chernin and Tim Armstrong, top executives in the online video market, reiterated their belief that increasingly valuable branded content will continue to drive the online video market for the foreseeable future. In separate keynote appearances here at the INTX cable industry trade show, the head of The Chernin Group and the chief executive of AOL explained that the market for online video will continue to grow as more people around the globe connect to the Internet and video creators continue to churn out more quality content.

Dextro's Stream app may set foundation for marketers looking for real-time Periscope analytics

Content discovery for Periscope may get a whole lot easier with the launch of Stream, an app through which users can browse and find live streams on the popular, Twitter-owned service and access them in real time. New York-based startup Dextro developed the app and is simultaneously releasing a new version of its computer vision API.

Periscope users get around PPV outages to 'heart' Mayweather-Pacquiao fight

Cue the anti-piracy rant from content owners: Periscope users were apparently easily able to find and watch Saturday's boxing match between Floyd Mayweather and Manny Pacquiao using the iPhone app. And the illicit live streams were apparently far more reliable than many cable providers' pay-per-view services, which conked out just prior to the start of the fight, much to the dismay of viewers who laid out nearly $100 for the privilege of watching it legally.

Could Comcast-TWC scuttling open door for Netflix acquisition?

Could Netflix be acquired by a pay-TV giant like Comcast? Now that the merger deal between Time Warner Cable and Comcast is dead, anything can happen.

Streaming Video Alliance gets busy, publishing open caching principles

The Streaming Video Alliance, formed last year by a number of leading online video companies and pay-TV operators--but not Netflix, Amazon or Hulu--is making a start on some of its stated goals, publishing the guiding principles and system attributes of its Open Caching Working Group.

For Google's YouTube and Yahoo Screen, mobile ad strategy takes key role

Online video advertising, shifting TV ad budgets and the growth of mobile video are all driving revenue strategies for OTT players including Google and Yahoo Screen. For Google, online video ads are of prime importance for its YouTube platform. Yahoo, meanwhile, is banking on committed ad dollars and it announced a number of new series for Yahoo Screen this year.

Disney inks licensing deal with Kudelski Group, accessing 3,000-plus OTT patents

The Walt Disney Company is continuing to push forward a video strategy that increasingly looks like pure OTT, signing a multiyear patent licensing agreement with the Kudelski Group. The deal will give Disney access--with certain limitations, of course--to a portfolio that includes more than 3,000 streaming-related patents and more than 4,500 patents worldwide.

Amazon Prime to 'see a lot of invention' as platform builds

Amazon's Prime platform continues to play a key role in the retail giant's earnings and its streaming component, Prime Instant Video, is helping to reduce subscriber churn, company executives said on a quarterly call with investors. That, along with the $5 billion annually that its AWS cloud services division pulls in, is helping turn the tide on the multimillion-dollar losses that have become practically routine over the past year as the company continues to invest in its infrastructure.

Periscope, Meerkat create new piracy wrinkle for broadcasters, along with golden branding opportunity

As Meerkat and Periscope users enthusiastically begin live-streaming the important moments in their lives, sports broadcasters and premium networks are preparing to release the hounds on any potential copyright violators.

Net neutrality is 'bad policy,' NCTA's Powell says

Net neutrality? It's unnecessary. It's going to cause cost and bureaucratic complexity every time a company complains to the FCC. That, at least, is what NCTA President and CEO Michael Powell told FierceCable Editor Daniel Frankel in a new interview ahead of INTX, the conference formerly known as The Cable Show.

Yahoo pushes digital video advertising forward as display-ad revenue falls to $381M

Amid a continued decline in display-advertising revenue of 7 percent in the first quarter of 2015, to just $381 million, Yahoo is pushing investor focus toward its next-generation advertising initiatives: mobile, video, native and social, or what it dubs "MVNS." It also announced the rollout of two new video-advertising products: native video ads and video app install ads.

Multiscreen viewing reaches 'all-time high,' but mobile growth is splintering measurement

The number of multiscreen devices used within each household worldwide has reached the highest point yet, averaging two devices, such as a smartphone or tablet, per three-person home. And they're present in 28 percent of households across the globe, according to a new study released by Conviva. However, the quality of streaming video still varies widely.

The best and worst of NAB 2015

This year's gathering of the National Association of Broadcasters featured unprecedented support for over-the-top video strategies. From that OTT perspective, what were the highs and lows of this annual tradeshow? Which companies had a realistic grasp of the requirements of next-generation video, and which didn't?

Connected TV use to surge as SVOD revenues quadruple to $31.6B by 2019, report says

By 2019, a mere four years from now, subscription revenue from OTT providers like Amazon and Netflix will reach $31.6 billion, four times as much as it did in 2014, when revenues worldwide for SVOD providers totaled $8 billion.

HBO No? Signup problems continue to plague some viewers

HBO's new standalone OTT service, HBO Now, launched two weeks ago, but some subscribers are still struggling to access the service due to a muddled signup process and vague or nonexistent help from HBO itself.

Netflix unapologetic on lower Q1 results as it pledges more spending on original content, international expansion

Netflix set another subscriber record in the first quarter of 2015, chalking up 4.9 million new members worldwide to bring its total to 62.3 million subs. But its international operations took a financial hit, falling by $48 million due partly to a stronger U.S. dollar, the SVOD provider said in a letter to shareholders.

Broadcasters finally embrace OTT tech, even if audience is still in the driver's seat

The halls were alive with the sound of drones this year at NAB, the National Association of Broadcasters' annual fete in Las Vegas. What do drones have to do with online video? On the surface, not much.

Could OTT ad revenue surpass TV's $69B ad revenue in just 5 years? Maybe, panel says

LAS VEGAS--It's happening: Online video companies are beginning to think about the day when revenue from digital video ads surpasses that of traditional television advertising. And while the sheer amount of money being spent on traditional TV--more than $68.5 billion in 2014 compared to about $6 billion for online video--makes that seem a long way off, some believe it's closer than many think.