YouTube, Hulu, Vimeo and other online video providers have enjoyed significant success. But other OTT video players haven't been so lucky. Here are 10 online video companies either gone before their time, or that are struggling to keep from fading away.
This week, we take a look at 10 online video services that either died an untimely death, or are struggling in today's super-competitive environment. As disrupted as the online video environment is, it's easy for pundits to predict the demise of other hopefuls that are on the verge of going all-in on the OTT gold rush. You know, young upstarts like HBO.
YouTube is riding high as advertisers continue to buy into its online video offering--particularly its premium Google Preferred ad category. The primarily short-form online video service's partner revenues are up 60 percent from 2012 and 2013, company executives revealed in an earnings conference call on Thursday. And as more viewers access the service through their television screens, Google is looking to invest in content that will keep viewers tuned to the big screen.
Programmatic display ads--advertising sold online using automated means, often auction-based--has seen its biggest year yet, and should pass $10 billion in 2014. But online video ads aren't yet playing a big role in that growth.
A hiccup in new subscribers didn't stop Netflix from bringing in revenues of $1.41 billion in the third quarter of 2014, keeping it in line with forecasts. However, the subscriber news combined with HBO's landmark announcement earlier that it would offer a standalone OTT service sent the subscription video on demand (SVOD) provider's stocks downward 25 percent following its earnings report.
Time Warner investors were the first to hear the news from HBO Chairman and CEO Richard Plepler: The premium subscription service, which currently offers an authentication-only streaming service, HBO Go, to cable subscribers, will launch a standalone over-the-top service in the United States next year.
Online video players speaking at MIPCOM in Cannes this week made some tongue-in-cheek comments to TV industry executives. But there was a challenge within the statements by Netflix, Maker Studios, Sohu and others. The online video industry, they were saying, is no longer just an upstart disrupter. It's the king of the hill.
Fresh off coverage of the 2014 baseball All Star game, with 36 mostly-HD cameras and a sprinkling of 4K devices catching every smile on Mike Trout's face, Michael Davies, senior vice president of field and technical operations at FoxSports, sat down with FierceCable Contributing Editor Jim Barthold to talk about 4K's impact now and in the future of sports broadcasting. Special Report
It has become a standard feature on many websites: online video ads that immediately start playing, some with sound, others silent, as soon as a user lands on a page. And it's not about to change soon, unless "viewability standards" set by a committee made up of various advertising councils, such as the Internet Advertising Bureau, are changed.
Could Amazon join the Ultraviolet consortium? According to The Wall Street Journal citing unnamed sources "in the know," the subscription- and transactional-video on demand provider is in talks with at least three studios: Warner Bros., Sony Pictures Entertainment and Universal Pictures.
Subscription video on demand provider Netflix is continuing to find new inroads to boosting subscribership worldwide. In addition to a recent, unpromoted rise in its subscription rate for 4K programming, the company may be angling toward entry into Asia via Japan.
Only one-third of college-aged students consider the TV set to be an important asset, even though most consume video in some form, a new survey by Parks Associates says. They're also watching video on computer screens more than on tablets.
Aereo founder and CEO Chet Kanojia and other company executives met with FCC Chairman Tom Wheeler last week to express support for a rumored FCC ruling that would make it possible for some over-the-top video services to be considered as MVPDs (multichannel video programming distributors). It's a scenario that could see Aereo streaming broadcast signals to subscribers once again.
Players in the online video space that want to make serious money need to focus on two key areas: creating or distributing premium video content, and making it easy for viewers to find that content. But in the short term, social media is one of the best ways to publicize videos--and maximize ad revenue.
When you're watching a whole new generation forsake your distribution scheme, and you're seeing your advertising dollars slip away to digital platforms, you do what you have to do to survive. That's a philosophy many pay-TV providers are beginning to adopt as they develop lower-priced offerings that cater to a cord-reluctant generation of millennials. FierceCable Editor Dan Frankel takes a closer look at pay-TV's OTT shift. Special Report
The writing was practically on the wall for Redbox Instant a few weeks ago. Unable to sign up new customers for more than three months after a credit card fraud issue, news outlets pointed out that the company hadn't yet come up with a fix for the problem--indicating that either its parent company Outerwall, or its joint venture partner Verizon, wasn't interested in putting the time or money into a solution.
Advertising agency Omnicom, which reps large clients like McDonald's and PepsiCo, is embracing OTT and advising its clients to shift up to 25 percent of their TV advertising budgets to online video.
The FBI is asking citizens for help in identifying masked ISIL members with American accents that have appeared in videos circulating online, in a new initiative aimed at learning the identities of dozens of Americans who it says have joined the terrorist group (also known as ISIS).
This week was a busy one for original content at the Big Two, with Amazon greenlighting two pilots for full seasons from its third slate of candidates, and Netflix leaping into landmark original movie deals with comedian Adam Sandler and The Weinstein Company.
While recent surveys are finding that Americans have more streaming devices available to them than ever before, how they use those devices may be shifting--yet again. A recent study by GfK found that the use of game consoles like the Xbox or PlayStation to watch Netflix has declined 5 percent since 2013, to 43 percent of the SVOD service's subscribers.