Transforming OTT from gee-whiz tech to mainstream entertainment source requires continued quality focus
One of the key terms I've heard over and over again at INTX this week – besides "disruption" and "transformation," because those pretty much define the cable industry these days – was "immersive experience." That was exemplified by the number of virtual reality demos running in most of the larger vendor booths, such as Comcast's, where cable executives gleefully sat three at a time, peering through Comcast-branded VR goggles at the experiences the cable operator promises in the future.
One of the technologies that Verizon's go90 streaming service is helping to develop is LTE-Broadcast, with the aim of making it supported in every mid- and top-tier device by 2017. Mobile video has provided a highly visible way to demonstrate the possibilities for LTE-B.
BOSTON -- File-sharing service BitTorrent is continuing to shift away from the established perception of the company as a piracy facilitator, announcing the impending launch of BitTorrent Live, a linear streaming video platform that will feature numerous live events through several participating networks. More interesting is that those live events will be delivered to viewers with a less than 10-second lag between the broadcast signal and the over-the-top stream, the company said.
BOSTON -- Media companies exhibiting here at INTX chatted throughout the week about the need to tailor their content to fit the different sizes of screens and the various platforms, like Facebook, Snapchat and Instagram, that viewers use. And beyond the event, at least one media company is paring back older initiatives to fund more social media-savvy ones: BBC.
BOSTON -- Premium cable channel Starz announced in April that it will offer its content directly to consumers through a Starz-branded app, joining the likes of Showtime and HBO in charging users a monthly fee for a streaming video service. And the company is primarily leveraging its own team of around 30 developers to offer the service, as well as vendors Deluxe OnDemand and Penthera.
The ability to provide great quality of service and quality of experience could mean the difference between survival and being doomed in the growing over-the-top video tsunami. As providers move their advanced online video products from the hype phase to the product phase, how do they get and maintain quality across the ecosystem?
BOSTON -- Mobile devices may be an increasingly popular way to consume online video, but it's not necessarily the device that is driving popularity of certain video apps. That's the consensus of two major broadcast networks, Turner and ESPN, at a panel session on mobile video strategy here at the INTX tradeshow.
From Periscope search pains to China's discomfort with free speech, mobile livestreaming challenges grow
Periscope, the Twitter-owned live streaming mobile app, is continuing to add features such as GoPro compatibility and default archiving. But correctly curating live streams as they're in progress is still a challenge, making it tough sometimes for users to find content through a text or tag search. So Periscope is working with Cortex, Twitter's machine learning R&D unit, on a livestream scanning system.
Months after Netflix announced its commitment to block users accessing its website through virtual private networks (VPNs), advocacy group Open Media is stepping up its efforts to convince the provider to stop, circulating a petition that asks Netflix to end its crusade against the technology. The group says that forcing people to access the SVOD service without a VPN exposes them to privacy threats and, in some countries, government action.
ESPN continues to be a thorn in Disney's side: Despite posting 4 percent revenue growth in the first quarter, the network missed analyst estimates on revenue.
Could content delivery networks run by rivals like Amazon Web Services threaten Akamai? One analyst thinks so, noting that Comcast, which moved into the CDN market segment in 2014, plans to triple its CDN capacity next year.
AdWorks, AT&T's advanced advertising services unit, said that a recent trial of addressable advertising across viewing screens and devices, conducted with Opera Mediaworks, resulted in a boost in sales for various advertisers ranging between 19 percent and 87 percent.
Call it Rock 'Em Sock 'Em Robots, streaming edition: YouTube Red is in a war of words with another giant, the music industry, over the continuing issue of copyright-violating uploads of music on the OTT service.
Amazon's new Video Direct will allow creators to make their content available to customers of the online retail giant, in either transactional or subscription format. But while the service appears to challenge other OTT video outlets like Vimeo, it could provide a revenue-generating shot in the arm for the entire independent publisher segment.
AT&T is shifting the web properties once hosted by Yahoo to a new provider, Synacor, including its att.net portal, search feature, and branded applications, The Wall Street Journal reports.
Love them or hate them, for cord-shavers and traditional pay-TV subscribers set-top boxes are here to stay for the next few years. So, which STBs are worth a look? And who is competing with these workhorses of the cable industry?
CBS is paying close attention to the growth of its two OTT properties, CBS All Access and Showtime Anytime, which "are beginning to make a meaningful contribution to our revenue and our profit," Les Moonves, chairman, president and CEO, told investors on its first-quarter earnings call, as the network reported record-breaking revenues of $3.85 billion.
Netflix wants viewers to quit browsing and start watching its massive catalog, and it's juicing up its content recommendation tech in order to convince them to do so. The first stop on its journey: figuring out which image associated with the title of a movie or TV series will convince a user to click into the content and watch it.
On Saturday, Yahoo provided the first-ever live stream of the fabled Berkshire Hathaway investor conference, giving people at home a look inside the goings-on of the annual event held at BH headquarters in Omaha.
Vimeo, long a home for independent creators looking to showcase their work outside YouTube, is adding a big enhancement to its service package with the acquisition of VHX, an over-the-top video platform provider.