News

AOL boosts mobile advertising reach with $250M Millennial Media buy ahead of Verizon's go90 launch

AOL, which rebuilt itself into an attractive and acquirable target in part through its video and advertising strategies, is now making a similar proposition to struggling mobile ad platform Millennial Media. The two companies have agreed to a deal that will see Verizon-owned AOL buy the firm for approximately $250 million.

Hulu moves ahead with ad-free SVOD service, but can it compete with Netflix and Amazon?

Move over, ad-supported Hulu: the streaming service is adding a third subscription tier, this time completely ad-free, for $11.99 per month. The widely rumored move was announced by the company in a blog post on its website.

Google developing VP10 encoding, promising to cut online video size by half again

Google is trying to speed ahead in the encoding race against other high-quality video compression technologies like HEVC/H.265, telling CNET that its engineers are already beginning work on the successor to its current open-source encoding standard, VP9.

Finding the best and brightest women leaders in a rapidly growing field

What's the good part about having a tough time selecting 2015's most influential women in the wireless industry? Having that difficulty because of the surge of women rising into the top ranks of carriers across the U.S. Sue Marek, editor in chief of FierceMarkets' Telecom group, presents this year's picks among women executives who are influencing the wireless industry at large due to their technical expertise, leadership, and ability to inspire others.

Apple, Google technology moves set challenge for online video advertisers

Another day, another challenge for online video advertisers trying to make sure their ads are viewed. Both Apple and Google are taking separate measures to remove annoyances from their users' lives, at the expense of online video advertisers.

Facebook on piracy complaints: 'We're working on it,' but effective solution may be far off

Following a week of increased media coverage about the massive amount of video content being posted to its site without the content owners' permission -- and after months of complaints by YouTube creators in particular, who say the problem has affected their revenues -- Facebook said it is developing additional tools to automatically detect copyrighted materials.

Netflix stakes big on original content strategy, letting Epix deal lapse and heading for Hollywood

Netflix is about to go almost all-in on original content: the top SVOD provider's five-year licensing deal with Epix has lapsed, meaning that major movies like The Hunger Games: Catching Fire and Transformers: Age of Extinction are off subscribers' plates. But Netflix's executives haven't been all that fussed about the loss of such popular content, even as analysts have fretted.

YouTube Gaming goes live, poses major competition for Twitch

Updated: YouTube's answer to live-streaming game site Twitch is now live: YouTube Gaming is available in every country in which the top OTT video site operates, Ars Technica reports.

Changing measurement benchmarks: smartphones and Twitter and Facebook, oh my

At the end of the first quarter of this year, I took a snapshot of some of the measurement data being released by three of the most prominent audience ratings firms in the U.S.: Nielsen, of course, Rentrak and comScore. Nielsen had just begun to follow the lead of its younger, more multiscreen-concentrated cousins and added a social media engagement metric to its ratings reports, and so for the first time the industry had a chance to compare how each firm was looking at engagement around TV series both on traditional television and online.

Charting OTT's audience in Q2 2015: stats from Rentrak, comScore, Nielsen

How are audiences watching video today? FierceOnlineVideo takes a look at how OTT viewers are watching, accessing and talking about the content they're seeing, drawing on numbers reported by some of the top audience measurement firms including Nielsen, comScore and Rentrak.

Maker Studios misses its first earn-out mark, sees just half of expected $200M

Maker Studios' payout from Disney, a year after its acquisition, will be somewhat smaller than the potential $450 million that was on the table at the deal signing. The multichannel networks' backers will instead see a just $105 million of an initial earn-out that could have reached $200 million.

Hulu chooses LiveRail for programmatic ads, retaining control of automated process

Hulu is implementing a programmatic advertising solution powered by LiveRail and supported by Oracle, marking its first foray into the automated ad buying and selling marketplace. The mixed subscription-and-ad-supported provider is making its premium ad inventory available across its desktop, mobile and connected TV platforms.

Roku, Chromecast top streaming device purchases, usage, research firms find

Online video streaming devices are present in 21 percent of U.S. homes, a 13 percent increase over the past year, new research from The Diffusion Group has found. Further, a Parks Associates study revealed that four brands make up 86 percent of all streaming devices sold: Amazon, Apple, Google and Roku.

Netflix Japan's Softbank partnership features integrated billing; price tiers announced

Softbank mobile customers will be able to sign up for Netflix service once the SVOD provider launches in Japan: the companies announced an agreement that makes it easier to subscribe to and pay for the online video service.

Lost in transition: YouTube creators bristle over losing revenue to Facebook video

Facebook may be helping to build an online video dream market for marketers, who now have another user-heavy option on which to place their ads, but for YouTube-based content creators, the social media giant is becoming a nightmare as lost views impact their revenue.

Comcast's X1 trickles into subscriber hands as OTT competitors speed by

Pay-TV operator Comcast is betting everything on its X1 platform, hoping the user experience it provides will keep its subscribers from drifting away to OTT alternatives like Netflix, despite the service's $200 per month price tag.

Report: New Apple TV device will run full iOS 9 core, feature Siri support

Apple will reportedly debut a new version of its Apple TV streaming device during its Sept. 9 media event. Codenamed "J34," the device will have a full iOS 9 core for the first time, optimized for TV screens.

Understanding new video formats: multichannel networks, Web series, eSports

 

Connected entertainment is creating a whole new world for Internet video. Initially a web-based medium to share individually recorded and animated videos, Internet video has expanded beyond early viral sensations to include professionally produced premium content available on the Internet through a variety of apps and platforms.

Improved OTT user experience, increased devices boost video worldwide, reports find

Grabbing a viewer's attention and keeping them engaged is becoming all-important for online video industry players, two new studies from Tremor Video and Conviva have found.

Hawaii to state employees: No, you can't stream Netflix

Responding to a state Office of Information Management and Technology report that public employees were spending between 100 and 300 hours streaming online video from services like Netflix and Hulu, Hawaii is blocking state workers' access to the streaming services while on the job.