Subscription video on demand providers need to keep an eye on the "extremely high" churn rates endemic to the OTT video market segment, a new report from Parks Associates has found. In the past 12 months, 7 percent of U.S. broadband households have cancelled their Hulu Plus subscriptions, a number that represents about half of Hulu's subscriber base.
Content delivery network provider Akamai Technologies saw revenues increase in the second quarter to $541 million, a 14 percent year-over-year increase. However, net income decreased 8 percent to $67.2 million, or 37 cents per diluted share, due to increased spending meant to bolster its infrastructure ahead of an expected wave of new over-the-top video entrants.
If it seems like FierceOnlineVideo has dedicated a lot of space this year to talking about content discovery, including elements like search and recommendation, well, it's because we have. Figuring out how to help audiences find exactly the content they want to watch is an ongoing quest for online video providers, and this year it has taken on paramount importance.
For many years, telecom was pretty much a man's world. But that is steadily changing as women continue to move into leadership positions at Tier 1 telcos like AT&T, competitive carriers, and industry advocacy groups like NTCA.
Multicultural linear OTT service YipTV, faced with an increasing amount of competition from other over-the-top streaming services like Sling TV, opened up 17 of its linear channels to new subscribers, who can access the preview lineup for free when they sign up for the service.
HBO Now rolls to Verizon broadband customers with 30-day free trial as HBO signs on to Verizon mobile OTT service
HBO's standalone over-the-top SVOD service, HBO Now, continues to expand beyond its initial Apple TV boundaries. The provider announced that Verizon broadband customers, including both FiOS and high-speed Internet customers, now can sign up for the service. HBO Now is also giving new customers from Verizon a free 30-day trial.
Advertising: AOL adds premium video formats, while Yahoo boasts successful integrated marketing strategy with Honda
AOL is boosting its programmatic advertising strategy, announcing that it has added video to its premium ad platform with five formats available to advertisers. Meanwhile, Yahoo said that its integrated marketing play with Honda saw big results in terms of viewers' brand awareness.
Five years from now, a viewer will turn on his or her television and see a host of content being offered that is tailored specifically to that individual. Not just a list of cable programs that are on, but a host of selections from TV programming to OTT content, to lifestyle and shopping recommendations -- all changing to suit the time of day or even the viewer's mood, so to speak. At least, that's what content providers want to happen.
Retail and online video streaming giant Amazon once again surprised analysts, this time by doing something it hasn't done in several quarters: posted a profit. Revenue for the second quarter jumped 20 percent year over year to $23.2 billion, with a profit of $92 million, coming to 19 cents per share.
Search engine website and online video provider Yahoo landed on "the high end" of guidance for revenues in the second quarter, posting GAAP revenue of $1.24 billion, a 15 percent increase and the "most substantial" growth in nearly a decade. But the cost of those revenues jumped significantly, from $44 million a year previously to $200 million in the quarter.
How are online video providers faring against established distributors like Comcast and Verizon FiOS? As the OTT and traditional pay-TV industries increasingly mesh together, Fierce has likewise been reporting these companies' quarterly earnings side-by-side.
Despite a flurry of new streaming video choices, the number of U.S. and Canadian consumers who identify themselves as regular users of over-the-top content actually declined 2 percent over the last year, according to Arris' latest Consumer Entertainment Index report.
Jubilant in the wake of a U.S. District Court ruling which found that FilmOn X can be considered a cable company, CEO Alki David took time to gloat about the OTT provider's victory, taking a jab at both broadcasters and defunct over-the-air streaming service Aereo.
YouTubers are watching Google's online video service more than they ever have: watch time grew 60 percent compared to the same period last year, which YouTube noted is the fastest growth rate in two years. And brand advertisers are warming up to the OTT service as well, tripling commitments to Google Preferred and buying in to other programmatic ad schemes.
The continuing rise of SVOD giant Netflix has analysts cooing over its performance, with at least 7 revising their estimates for its annual performance upward in the past 30 days, an investment research firm noted, and terms like "blue sky" being bandied around in the wake of its strong second-quarter numbers.
Going ahead with its stated plans to offer original movies distributed first to theaters and then made available to its Prime subscribers in an early-release window, Amazon Studios announced that Spike Lee's next movie, with the working title of Chi-Raq, is its first Amazon Originals selection.
Netflix's prospects for success in Japan, its future content strategy, and its potential bandwidth challenges as ISPs like Charter Communications grow their broadband footprint are among the topics analysts will likely want to hear about when the SVOD market leader discusses its second-quarter earnings results.
Hulu has been on a tear for the last few months when it comes to locking in exclusive deals for older TV content like Seinfeld, guaranteeing that it will have sought-after series for several years to come. But what happens after those deals expire? Hulu had better have some more good cards to play, because content-hungry competitors are storming in.
Pay-TV giant Comcast announced that it will begin testing Stream, its new over-the-top linear video service, in the Boston market very soon, followed by Chicago and Seattle. The $15 per month service will expand nationwide by 2016. But despite being offered by one of the top cable providers in the U.S., Stream may struggle against Sling TV and other linear offerings, if tech experts' reviews of the service bear out.
Revenues for "premium" OTT services, which include subscription video on demand (SVOD) from a variety of providers--ranging from OTT giant Netflix, to a la carte service HBO Now, to niche provider WWE Network--are set to more than double in just a few years from 2014's high of $4 billion to between $8 billion and $12 billion in 2018, according to a new report. But rising competition will make for a wild ride.