AOL, which rebuilt itself into an attractive and acquirable target in part through its video and advertising strategies, is now making a similar proposition to struggling mobile ad platform Millennial Media. The two companies have agreed to a deal that will see Verizon-owned AOL buy the firm for approximately $250 million.
Move over, ad-supported Hulu: the streaming service is adding a third subscription tier, this time completely ad-free, for $11.99 per month. The widely rumored move was announced by the company in a blog post on its website.
Google is trying to speed ahead in the encoding race against other high-quality video compression technologies like HEVC/H.265, telling CNET that its engineers are already beginning work on the successor to its current open-source encoding standard, VP9.
What's the good part about having a tough time selecting 2015's most influential women in the wireless industry? Having that difficulty because of the surge of women rising into the top ranks of carriers across the U.S. Sue Marek, editor in chief of FierceMarkets' Telecom group, presents this year's picks among women executives who are influencing the wireless industry at large due to their technical expertise, leadership, and ability to inspire others.
Another day, another challenge for online video advertisers trying to make sure their ads are viewed. Both Apple and Google are taking separate measures to remove annoyances from their users' lives, at the expense of online video advertisers.
Following a week of increased media coverage about the massive amount of video content being posted to its site without the content owners' permission -- and after months of complaints by YouTube creators in particular, who say the problem has affected their revenues -- Facebook said it is developing additional tools to automatically detect copyrighted materials.
Netflix is about to go almost all-in on original content: the top SVOD provider's five-year licensing deal with Epix has lapsed, meaning that major movies like The Hunger Games: Catching Fire and Transformers: Age of Extinction are off subscribers' plates. But Netflix's executives haven't been all that fussed about the loss of such popular content, even as analysts have fretted.
Updated: YouTube's answer to live-streaming game site Twitch is now live: YouTube Gaming is available in every country in which the top OTT video site operates, Ars Technica reports.
At the end of the first quarter of this year, I took a snapshot of some of the measurement data being released by three of the most prominent audience ratings firms in the U.S.: Nielsen, of course, Rentrak and comScore. Nielsen had just begun to follow the lead of its younger, more multiscreen-concentrated cousins and added a social media engagement metric to its ratings reports, and so for the first time the industry had a chance to compare how each firm was looking at engagement around TV series both on traditional television and online.
How are audiences watching video today? FierceOnlineVideo takes a look at how OTT viewers are watching, accessing and talking about the content they're seeing, drawing on numbers reported by some of the top audience measurement firms including Nielsen, comScore and Rentrak.
Maker Studios' payout from Disney, a year after its acquisition, will be somewhat smaller than the potential $450 million that was on the table at the deal signing. The multichannel networks' backers will instead see a just $105 million of an initial earn-out that could have reached $200 million.
Hulu is implementing a programmatic advertising solution powered by LiveRail and supported by Oracle, marking its first foray into the automated ad buying and selling marketplace. The mixed subscription-and-ad-supported provider is making its premium ad inventory available across its desktop, mobile and connected TV platforms.
Online video streaming devices are present in 21 percent of U.S. homes, a 13 percent increase over the past year, new research from The Diffusion Group has found. Further, a Parks Associates study revealed that four brands make up 86 percent of all streaming devices sold: Amazon, Apple, Google and Roku.
Softbank mobile customers will be able to sign up for Netflix service once the SVOD provider launches in Japan: the companies announced an agreement that makes it easier to subscribe to and pay for the online video service.
Facebook may be helping to build an online video dream market for marketers, who now have another user-heavy option on which to place their ads, but for YouTube-based content creators, the social media giant is becoming a nightmare as lost views impact their revenue.
Pay-TV operator Comcast is betting everything on its X1 platform, hoping the user experience it provides will keep its subscribers from drifting away to OTT alternatives like Netflix, despite the service's $200 per month price tag.
Apple will reportedly debut a new version of its Apple TV streaming device during its Sept. 9 media event. Codenamed "J34," the device will have a full iOS 9 core for the first time, optimized for TV screens.
Connected entertainment is creating a whole new world for Internet video. Initially a web-based medium to share individually recorded and animated videos, Internet video has expanded beyond early viral sensations to include professionally produced premium content available on the Internet through a variety of apps and platforms.
Grabbing a viewer's attention and keeping them engaged is becoming all-important for online video industry players, two new studies from Tremor Video and Conviva have found.
Responding to a state Office of Information Management and Technology report that public employees were spending between 100 and 300 hours streaming online video from services like Netflix and Hulu, Hawaii is blocking state workers' access to the streaming services while on the job.