Online video provider Vimeo is already seeing benefits from its recent acquisition of VHX, as the white-label solutions vendor announced that Vimeo partners can now offer seamless subscription to their branded apps on Apple iOS, Apple TV and Roku devices.
As the online advertising market continues to change, Google is changing with it. The search engine giant, which relies on display and video ads to generate 90 percent of its annual revenue, said it is changing the size of the ads at the top of its search pages, The Wall Street Journal reports. The move, in part, reflects online users' continuing shift to mobile devices, and providers' efforts to keep up with the change.
From sparse attendance and widely spaced booths to a vague keynote from FCC Chairman Tom Wheeler, last week's INTX tradeshow – rebranded from its old moniker, The Cable Show -- seemed to have little going for it.
Tom Christie has been with premium network Showtime for more than two decades, and has seen the cable industry rise and fall and now, possibly, rise again thanks to changing technologies and consumer demands. In the midst of all the industry sturm und drang, however, he says the last five years have been the best of Showtime's existence.
NBC Sports Digital is scaling up its online video streaming effort ahead of the Summer Olympics with the launch of a new end-to-end streaming service, Playmaker Media. While its inaugural client, the International Olympic Committee, isn't surprising, the service is clearly intended to compete directly with established end-to-end streaming providers like MLB Advanced Media.
Netflix is setting its lineup for the summer and well into the fall, with a slate of exclusive content scheduled thanks to its relationship with Disney and its related properties -- a deal that will lock out Starz and Amazon from new Disney movies and potentially make the ongoing content licensing battle red hot.
The European Union wants online video streaming giants Amazon Prime Video and Netflix to devote a much larger portion of their libraries to regional content, an attempt by the governing body to force a more level playing field in the SVOD space, according to media reports.
FilmOn TV Media Networks (FOTV), which recently snapped up transactional service CinemaNow, has added a much more powerful content discovery platform with the acquisition of OVGuide.
Transforming OTT from gee-whiz tech to mainstream entertainment source requires continued quality focus
One of the key terms I've heard over and over again at INTX this week – besides "disruption" and "transformation," because those pretty much define the cable industry these days – was "immersive experience." That was exemplified by the number of virtual reality demos running in most of the larger vendor booths, such as Comcast's, where cable executives gleefully sat three at a time, peering through Comcast-branded VR goggles at the experiences the cable operator promises in the future.
One of the technologies that Verizon's go90 streaming service is helping to develop is LTE-Broadcast, with the aim of making it supported in every mid- and top-tier device by 2017. Mobile video has provided a highly visible way to demonstrate the possibilities for LTE-B.
BOSTON -- File-sharing service BitTorrent is continuing to shift away from the established perception of the company as a piracy facilitator, announcing the impending launch of BitTorrent Live, a linear streaming video platform that will feature numerous live events through several participating networks. More interesting is that those live events will be delivered to viewers with a less than 10-second lag between the broadcast signal and the over-the-top stream, the company said.
BOSTON -- Media companies exhibiting here at INTX chatted throughout the week about the need to tailor their content to fit the different sizes of screens and the various platforms, like Facebook, Snapchat and Instagram, that viewers use. And beyond the event, at least one media company is paring back older initiatives to fund more social media-savvy ones: BBC.
BOSTON -- Premium cable channel Starz announced in April that it will offer its content directly to consumers through a Starz-branded app, joining the likes of Showtime and HBO in charging users a monthly fee for a streaming video service. And the company is primarily leveraging its own team of around 30 developers to offer the service, as well as vendors Deluxe OnDemand and Penthera.
The ability to provide great quality of service and quality of experience could mean the difference between survival and being doomed in the growing over-the-top video tsunami. As providers move their advanced online video products from the hype phase to the product phase, how do they get and maintain quality across the ecosystem?
BOSTON -- Mobile devices may be an increasingly popular way to consume online video, but it's not necessarily the device that is driving popularity of certain video apps. That's the consensus of two major broadcast networks, Turner and ESPN, at a panel session on mobile video strategy here at the INTX tradeshow.
From Periscope search pains to China's discomfort with free speech, mobile livestreaming challenges grow
Periscope, the Twitter-owned live streaming mobile app, is continuing to add features such as GoPro compatibility and default archiving. But correctly curating live streams as they're in progress is still a challenge, making it tough sometimes for users to find content through a text or tag search. So Periscope is working with Cortex, Twitter's machine learning R&D unit, on a livestream scanning system.
Months after Netflix announced its commitment to block users accessing its website through virtual private networks (VPNs), advocacy group Open Media is stepping up its efforts to convince the provider to stop, circulating a petition that asks Netflix to end its crusade against the technology. The group says that forcing people to access the SVOD service without a VPN exposes them to privacy threats and, in some countries, government action.
ESPN continues to be a thorn in Disney's side: Despite posting 4 percent revenue growth in the first quarter, the network missed analyst estimates on revenue.
Could content delivery networks run by rivals like Amazon Web Services threaten Akamai? One analyst thinks so, noting that Comcast, which moved into the CDN market segment in 2014, plans to triple its CDN capacity next year.
AdWorks, AT&T's advanced advertising services unit, said that a recent trial of addressable advertising across viewing screens and devices, conducted with Opera Mediaworks, resulted in a boost in sales for various advertisers ranging between 19 percent and 87 percent.