About a month ago, Paolo Pescatore, an analyst with CCS Insight outlined the idea that Netflix may be a shiny acquisition target. While the thought seems a little far-fetched -- Netflix almost certainly has no interest in being bought -- it isn't the first time this possibility has been floated, and now other outlets have picked up the ball and are outlaying cases for acquiring Netflix.
The cord-nevers demographic, once looked upon with mild interest by the pay-TV industry, has "eclipsed" cord-cutters in size, a new report from Forrester Research states, and the industry needs to learn now how to best serve this upcoming generation of video consumers who have never had a cable subscription and likely never will.
Set-top box rental fees imposed by cable operators add up to more than $231 per year for each of their subscribers -- and 99 percent of all subscribers rent their boxes directly from their cable provider, with few other options available to them. While that lock on the customer should provide a nice margin for pay-TV operators, the industry argues that set-top leasing is hardly a profitable business.
Disney-owned television network ABC Family is changing its name to "Freeform" in January, a move it says will better reflect its content offerings and its audience's multiscreen viewing behaviors.
Don't look for Hulu to expand into countries outside the U.S. anytime soon: its CEO, Mike Hopkins, told attendees at a Cannes, France event that while the global broadband market makes a compelling case for doing so, the SVOD provider is only going to look at potential expansion scenarios for now.
Roku's latest device, the Roku 4, has a number of new features: a new operating system, OS 7; 60 frames-per-second 4K compatibility; and a remote control with voice search capability, among others. What it doesn't have is added gaming capabilities, and that was done on purpose according to Roku CEO Anthony Wood.
By the end of the month, Amazon shoppers won't be able to buy Apple TV or Google Chromecast streaming devices from the online retail giant's website. While ostensibly made to prevent "customer confusion," some analysts are scratching their heads.
At the risk of throwing too many clichés at you, this is the best of times and the worst of times for the broadcast industry. The potential to reach a greater audience is bigger than ever, but the cost and complexity involved in leveraging OTT technologies makes adding an OTT strategy somewhat risky.
Digital measurement firm comScore is acquiring set-top box data measurement specialist Rentrak in an all-stock, share-for-share merger that could set venerable TV ratings firm Nielsen back on its heels.
As predicted, Google introduced a newly redesigned Chromecast at its press event, with a sleeker form factor that it says will be easier to plug into TVs with crowded ports. It also has improved Wi-Fi capability, supporting the latest standards, and features an updated content discovery capability on the Chromecast app. Furthermore, the new device supports Sling TV.
As Verizon's new go90 mobile-focused OTT service rolls out, the provider is announcing a number of partnership deals designed to boost both its content offerings and its advertising inventory. At an Advertising Week event in New York, AOL, which is leading go90's ad sales strategy, announced a year-long partnership with the world's third largest advertising group, Publicis Groupe, in a deal worth $50 million.
With one of the largest station groups in the U.S. consolidating its advertising efforts among affiliates and a consortium of broadcasters looking to start a streaming app service for their regional-local affiliates, the market for local TV stations appears to be ready to bust wide open. What is the market potential for local TV stations -- what size audience can they reach, and what opportunities to monetize do they have?
As Advertising Week kicks off in New York, Yahoo, Google and AOL separately gave the multiday confab an OTT-centric push, announcing major updates to their advertising and streaming platforms. Yahoo said it has made BrightRoll its unified brand for programmatic advertising, while Google announced two key updates ad features on its platform.
The rights just keep on comin': Amazon Prime announced that it has landed exclusive streaming rights to hit series Mr. Robot, while Netflix -- despite increased focus on original content -- nabbed global streaming rights to three more hit series, locking in Colony, Zoo, and Jane the Virgin.
As Netflix moves forward with its focus on more original series, a new study by Ampere Analysis predicts that the SVOD provider will up its spending to $6 billion before 2018 as it tracks toward a library offering 50 percent original content.
Disney-owned ESPN, which charges the highest per-subscriber fees for retransmission rights to pay-TV providers and linear OTT service Sling TV, may lay off 200 to 300 of its employees as it looks to slash $100 million from its budget next year.
In the wake of Amazon's announcement that its next version of Fire TV will be 4K-capable, rumors have kicked up that Roku will announce its own 4K device in the very near future.
Since launching its SVOD service on May 7 with 50 international linear channels, YipTV, a Fierce 15 winner, has been on a growth trajectory content-wise, boosting its available streamed channel to 73 with 25 more pending. YipTV CEO Michael Tribolet sat down with Samantha Bookman to talk about the OTT provider's latest moves, its benefit to immigrant communities in the U.S. looking for a taste of home, and his take on the FCC's consideration of virtual MVPDs.
Fixed-line content distributors such as Comcast and new mobile-first distributors like Verizon's go90 service all have the potential to be hugely popular OTT services, but only if they can figure out how to turn a profit on the data traffic around that service, a new report from Macquarie Research reveals.
Rumor mill: Netflix reportedly talking to Disney about licensing 'Star Wars' films for Latin America
Could Latin America be getting the chance to stream the older Star Wars films on Netflix? According to a report by The Wall Street Journal, the SVOD provider is negotiating streaming rights for five of the six films with the Walt Disney Co.