News

Fall Classic fails to draw in TV audience

What's the cause of the World Series' record-low audience numbers? Theories abound, but the facts remain: The Fall Classic averaged only 12.1 million viewers in its first five games.

Aereo, FilmOn hopes rise again as FCC moves to redefine MVPDs

The FCC said it will look at updating rules that regulate cable systems, a move that could allow over-the-top providers to more easily deliver broadcast television over the Internet, rather than over the air or through closed cable systems. Chairman Tom Wheeler circulated a Notice of Proposed Rulemaking on Tuesday that says MVPDs, like other forms of communication, should be "technology-neutral."

SVOD is a 'natural extension' of online video offerings, Vimeo says, but will it outshine other OTT models?

SVOD. It's an acronym that industry players are dropping with alarming frequency these days. And with HBO and CBS announcing their own premium-content subscription video on demand services, it's no surprise that YouTube may be considering its own subscription service.

Online video files used to transport stolen data, cloud security provider says

Online video sharing services are becoming a "perfect medium" for cybercriminals to obtain sensitive data about companies without being detected by traditional security tools, a cloud security company says.

YouTube chief hints at sitewide paid subscription model

HALF MOON BAY, Calif.--YouTube CEO Susan Wojcicki said the online video giant could introduce a subscription-based service sometime soon, but said the Google-owned site is interested in giving users choices over how they view video content.

Amazon jumps into streaming stick segment with Fire TV dongle, buys Rooftop Media

With its Fire TV device reportedly selling steadily, Amazon is entering the streaming stick segment, competing directly with Roku and Google with a competitively priced, $39 Fire TV stick.

Netflix to close Oregon call center as it centralizes DVD operations

The dominance of Netflix's online streaming service came to light once again this week as the provider announced that it will be closing one of its call centers devoted to helping DVD customers, and either relocating or laying off 188 employees.

Amazon stays mum on Twitch plans, original content spend as investor jitters climb

Executives of online retail giant and SVOD provider Amazon, in the wake of a third quarter in which it posted record losses, were more subdued on the company's earnings conference call when it came to talking about their online streaming plans.

Adobe: TV Everywhere usage jumps 388% in second quarter

Viewers are starting to understand TV Everywhere, it appears, as usage of multiscreen options provided by pay-TV providers jumped 388 percent in the second quarter compared to the same time last year. That's according to Adobe's bi-annual Video Benchmark Report, which measures authenticated online video viewing through its customers' TV Everywhere services. FierceCable breaks down the numbers here.

Control of online video advertising begins to take precedence for OTT players

Over-the-top providers are apparently taking into their own hands the growth of online video advertising, with Ooyala as the latest to acquire an advertising services platform. The provider announced this week that it had entered an agreement to buy Videoplaza, which offers premium video ad serving platforms and programmatic trading to companies in the Asia-Pacific and Europe regions. Terms of the deal weren't disclosed.

The boneyard: Online video sites that bit the dust … and some that may rise again

YouTube, Hulu, Vimeo and other online video providers have enjoyed significant success. But other OTT video players haven't been so lucky. Why, in an increasingly all-digital world, did these providers fail? Here are 10 online video companies either gone before their time, or that are struggling to keep from fading into the Internet ether.

HBO online doomed? Don't bet on it

This week, we take a look at 10 online video services that either died an untimely death, or are struggling in today's super-competitive environment. As disrupted as the online video environment is, it's easy for pundits to predict the demise of other hopefuls that are on the verge of going all-in on the OTT gold rush. You know, young upstarts like HBO.

Google looks to TV screen to rake in YouTube revenues

YouTube is riding high as advertisers continue to buy into its online video offering--particularly its premium Google Preferred ad category. The primarily short-form online video service's partner revenues are up 60 percent from 2012 and 2013, company executives revealed in an earnings conference call on Thursday. And as more viewers access the service through their television screens, Google is looking to invest in content that will keep viewers tuned to the big screen.

Programmatic ads set to top $10B, but online video ads stick with tradition... for now

Programmatic display ads--advertising sold online using automated means, often auction-based--has seen its biggest year yet, and should pass $10 billion in 2014. But online video ads aren't yet playing a big role in that growth.

Netflix stumbles on subscriber growth, keeps revenue in line at $1.41B

A hiccup in new subscribers didn't stop Netflix from bringing in revenues of $1.41 billion in the third quarter of 2014, keeping it in line with forecasts. However, the subscriber news combined with HBO's landmark announcement earlier that it would offer a standalone OTT service sent the subscription video on demand (SVOD) provider's stocks downward 25 percent following its earnings report.

HBO leaps into standalone OTT service, breaks the a la carte code

Time Warner investors were the first to hear the news from HBO Chairman and CEO Richard Plepler: The premium subscription service, which currently offers an authentication-only streaming service, HBO Go, to cable subscribers, will launch a standalone over-the-top service in the United States next year.

Great job, online video! Don't get cocky

Online video players speaking at MIPCOM in Cannes this week made some tongue-in-cheek comments to TV industry executives. But there was a challenge within the statements by Netflix, Maker Studios, Sohu and others. The online video industry, they were saying, is no longer just an upstart disrupter. It's the king of the hill.

FoxSports' Davies: 4K won't have an impact on sports broadcasting in near future

Fresh off coverage of the 2014 baseball All Star game, with 36 mostly-HD cameras and a sprinkling of 4K devices catching every smile on Mike Trout's face, Michael Davies, senior vice president of field and technical operations at FoxSports, sat down with FierceCable Contributing Editor Jim Barthold to talk about 4K's impact now and in the future of sports broadcasting. Special Report

Websites are 'overusing autoplay' on online video ads: report

It has become a standard feature on many websites: online video ads that immediately start playing, some with sound, others silent, as soon as a user lands on a page. And it's not about to change soon, unless "viewability standards" set by a committee made up of various advertising councils, such as the Internet Advertising Bureau, are changed.

Rumor mill: Amazon in talks to join Ultraviolet, threatening Apple's online content lead

Could Amazon join the Ultraviolet consortium? According to The Wall Street Journal citing unnamed sources "in the know," the subscription- and transactional-video on demand provider is in talks with at least three studios: Warner Bros., Sony Pictures Entertainment and Universal Pictures.