News

Cisco: Video will eat up 80% of all IP traffic within four years

By 2019, 80 percent of all IP traffic will be video--a 13 percent increase from 2014, when video took up about 67 percent of IP-based traffic. That's the latest forecast from Cisco, which has released its 2015 Visual Networking Index. But mobile traffic won't be the biggest part of that figure. Advanced video services including 4K/Ultra-High Def, 360-degree/spherical video, and video-centric M2M applications will be among the biggest bandwidth hogs.

Tivo's $27.5M acquisition of Cubiware boosts its international presence

With better-than-expected quarterly results, an announcement that it's acquired middleware provider Cubiware, and rumors increasing that TiVo is working out a way to provide a linear OTT service using the tech it acquired from defunct Aereo, analysts are looking on the DVR maker with a more favorable eye.

New Netflix user interface to roll out in June

Rumors have been swirling since January, but Netflix finally confirmed this week that it will launch a redesigned user interface for its SVOD service in June, in line with its recent earnings-call promise to do so in the second half of 2015. But why all the hullaballoo over what seems like, on the surface, a few minor changes to how the menu looks?

Tennent online video campaign may be bellwether of faster shift from TV to OTT

Could beer show the way to online ad profits? As OTT video ad spending begins its upward growth, U.S. advertisers might be wise to keep an eye on the way a single Scottish company tackles next-generation ad strategy--and how its millennial-aged consumers respond.

Lycos looks to online video advertising in quest for new life as it sheds old patents

What a long, strange trip it's been for Lycos: The Internet's first really big search engine has remade itself as a digital media company. This week the company released its fiscal fourth-quarter and full-year 2015 results, declaring that it plans to become "one of the larger video advertising players" worldwide, with a focus on mobile advertising.

Spotify adds video clips, original content to streaming mix, hoping to speed ahead of Pandora

Confirming rumors that circulated earlier this month, Spotify announced it is expanding from audio streaming to video, offering licensed programming from major media companies, original content and video podcasts. It's also integrating video into its playlists.

Canoe's dynamic ad insertion drives joint venture's upward trajectory

Perusing the marketing material of Canoe Ventures, the joint venture launched by pay-TV operators including Comcast seven years ago to focus on advanced advertising solutions for the cable industry, you'd think you were driving by a McDonald's.

Hulu is a 'viable competitor' to Netflix, analyst says

Despite its consistent position at the bottom of the top three SVOD providers in the U.S., Hulu may not stay there for long. As networks look for new ways to compete in the over-the-top space, Hulu may be part of their strategic options--and thanks to a slew of exclusive content deals, may already be stealing eyeballs from Netflix and Amazon.

Yahoo's Utzschneider on the potential of cross-platform advertising

Lisa Utzschneider is a veteran of Amazon and Microsoft who built Amazon's advertising unit to a near-$1 billion business. Now Yahoo's SVP of Sales, Americas, she recently caught up with FierceOnlineVideo Editor Samantha Bookman to share Yahoo Screen's original content strategy and its cross-platform advertising initiative.

Online pirates pulled in $209M from advertising revenues alone in 2014, DCA says

Despite the shuttering of a large number of websites peddling illegal content, online piracy continues to pull in the same amount of revenue year over year. Advertising pulled in more than $209 million in revenue for these sites, a new report compiled for Digital Citizens Alliance by MediaLink found.

Icahn: Apple still interested in TV sets, not just online television

Apple may announce its rumored over-the-top linear TV service as early as next month, and make programming available in the fall, The Wall Street Journal said in a story that also featured activist investor Carl Icahn predicting the company will begin selling a 4K-capable television set next year.

Netflix 'in talks' to launch in China as shares top $600

Is Netflix going to China? Investors certainly hope so, as reports that the SVOD service is in talks with Chinese online video providers, including BesTV New Media and Wasu Media Holdings, sent its stock skyrocketing over $600.

Sharing Netflix, other SVOD accounts is prevalent among OTT households--but how much it matters is relative

Among the 57 percent of U.S. broadband households that have an over-the-top video subscription like Hulu, Amazon Prime Instant Video or Netflix, 11 percent are using shared accounts provided by people outside the home, a new Parks Associates study says. But the question remains as to whether account sharing is a real problem, or an opportunity for SVOD providers.

Finding the winners and losers at INTX

The National Cable and Telecommunications Association is doing its very best to bury the word "cable"--despite it being right there in the middle of the organization's name. That was a big part of its rebranding of The Cable Show into INTX. But was it effective?

TiVo adds Plex cloud media management system to Roamio, other set-tops

NEW YORK--DVR manufacturer TiVo will integrate Plex, a cloud-based personal media management and streaming system, into its service offerings beginning June 8, according to Plex's Scott Olechowski, co-founder and chief product officer. The announcement was made during a keynote here at Streaming Media East.

Twitter hunts for dollars in the 'democratization' of OTT video

To say that Twitter's addition of video to its social media platform has been a success in the mobile realm is an understatement. According to the company, 90 percent of video views by users have been on mobile devices. But more important to the company's bottom line, its buildout of a native video player and advertising capability means it is finding new ways to pull in revenue.

Differentiating OTT products means big focus on branding, audience, VICE's Proffer says

NEW YORK--As over-the-top services proliferate, standing out from the crowd is getting increasingly difficult. So capturing the online video audience takes both smart marketing moves and an understanding of what that audience wants. That was the consensus of a panel here at Streaming Media East that, while ostensibly discussing the disruption OTT has wrought upon pay TV, turned inevitably toward making money with online content.

Verizon snaps up AOL for $4.4B, locking in mobile video, advertising tech

Wondering how far Verizon will go to build an online video empire focusing on its wireless division? Wonder no more: The carrier is buying AOL for $4.4 billion in an all-cash deal that will give Verizon access to the Web company's video and programmatic advertising technologies.

Does your company have Fierce 15 spirit?

For the first time, FierceOnlineVideo is selecting companies for the Fierce 15, which recognizes the most interesting and innovative startups in the online video industry.

AOL revenues climb 7% to $625.1M on strength of video advertising, programmatic strategy

AOL's mobile-focused video play is picking up steam as its double-digit growth in premium advertising sales helped the company beat analyst estimates, reporting $625.1 million in revenues in the first quarter of 2015, a 7 percent climb, and adjusted earnings per share of 34 cents.