Updated: YouTube's answer to live-streaming game site Twitch is now live: YouTube Gaming is available in every country in which the top OTT video site operates, Ars Technica reports.
At the end of the first quarter of this year, I took a snapshot of some of the measurement data being released by three of the most prominent audience ratings firms in the U.S.: Nielsen, of course, Rentrak and comScore. Nielsen had just begun to follow the lead of its younger, more multiscreen-concentrated cousins and added a social media engagement metric to its ratings reports, and so for the first time the industry had a chance to compare how each firm was looking at engagement around TV series both on traditional television and online.
How are audiences watching video today? FierceOnlineVideo takes a look at how OTT viewers are watching, accessing and talking about the content they're seeing, drawing on numbers reported by some of the top audience measurement firms including Nielsen, comScore and Rentrak.
Maker Studios' payout from Disney, a year after its acquisition, will be somewhat smaller than the potential $450 million that was on the table at the deal signing. The multichannel networks' backers will instead see a just $105 million of an initial earn-out that could have reached $200 million.
Hulu is implementing a programmatic advertising solution powered by LiveRail and supported by Oracle, marking its first foray into the automated ad buying and selling marketplace. The mixed subscription-and-ad-supported provider is making its premium ad inventory available across its desktop, mobile and connected TV platforms.
Online video streaming devices are present in 21 percent of U.S. homes, a 13 percent increase over the past year, new research from The Diffusion Group has found. Further, a Parks Associates study revealed that four brands make up 86 percent of all streaming devices sold: Amazon, Apple, Google and Roku.
Softbank mobile customers will be able to sign up for Netflix service once the SVOD provider launches in Japan: the companies announced an agreement that makes it easier to subscribe to and pay for the online video service.
Facebook may be helping to build an online video dream market for marketers, who now have another user-heavy option on which to place their ads, but for YouTube-based content creators, the social media giant is becoming a nightmare as lost views impact their revenue.
Pay-TV operator Comcast is betting everything on its X1 platform, hoping the user experience it provides will keep its subscribers from drifting away to OTT alternatives like Netflix, despite the service's $200 per month price tag.
Apple will reportedly debut a new version of its Apple TV streaming device during its Sept. 9 media event. Codenamed "J34," the device will have a full iOS 9 core for the first time, optimized for TV screens.
Connected entertainment is creating a whole new world for Internet video. Initially a web-based medium to share individually recorded and animated videos, Internet video has expanded beyond early viral sensations to include professionally produced premium content available on the Internet through a variety of apps and platforms.
Grabbing a viewer's attention and keeping them engaged is becoming all-important for online video industry players, two new studies from Tremor Video and Conviva have found.
Responding to a state Office of Information Management and Technology report that public employees were spending between 100 and 300 hours streaming online video from services like Netflix and Hulu, Hawaii is blocking state workers' access to the streaming services while on the job.
The licensing terms put forth by HEVC Advance, a patent pool which may soon include companies like Technicolor, Dolby, Philips and Mitsubishi Electric, are "unfair and unreasonable" and the industry, including online video providers, should band together and refuse to pay, an industry analyst said.
Twitter's live-streaming app, Periscope, has shifted into a comfortable lead over Meerkat and new entrant Facebook in terms of subscribers, announcing that as of Aug. 2 it has more than 10 million user accounts. The time spent watching videos on Periscope has also grown accordingly, the app's team said.
In the wake of its cancellation of Steve van Zandt mobster dramedy Lilyhammer, Netflix announced its next original movie, Mascots. The Christopher Guest comedy is slated to premier sometime in 2016, according to an announcement on the provider's website.
A few months ago I roughed out an outline of what consumers might end up saving -- or spending -- if they decided to cut the cord. The article caught some attention and got people thinking, and commenting, about whether my admittedly unscientific calculations were realistic. But it did surface one question. Are analysts, media, and the OTT industry itself asking the right questions when trying to learn how and why consumers cut or shave the cord?
The pay-TV industry went through a bloodbath on Wall Street last week following a second-quarter earnings season filled with the familiar refrain of lost video subscribers. But executives for top cable, satellite and IPTV operators are still insisting that their industry will continue to dominate the TV landscape for up to a decade, and that any transition to an OTT environment will be a gradual one.
Is there really "too much television?" Or are we in one of the great eras of filmed entertainment -- not just for linear, traditional TV but OTT video as well? FX Networks' John Landgraf believes the former, but other television executives, like Showtime President David Nevins, are leaning toward the latter.
YouTube's advertising effort may have just gotten some serious competition as Facebook announced it added four new products to FAN (Facebook Audience Network) that enables marketers to buy targeted ads across its mobile and third-party apps, leveraging user data.