The halls were alive with the sound of drones this year at NAB, the National Association of Broadcasters' annual fete in Las Vegas. What do drones have to do with online video? On the surface, not much.
It's almost here: On Sunday evening, hit HBO series Game of Thrones will premiere its fifth season. At the same time HBO Now, the network's much-anticipated, or much-dreaded if you're a cable operator, OTT service--which launched a few days early--will get its first real stress test.
I'm writing this in the middle of an interesting and busy morning for the cable industry. As number-three MSO Charter Communications announced it was scooping up Bright House in a $10.4 billion transaction, Comcast announced it was spinning off Michael Angelakis, its chief financial officer, into a new investment venture. Could Comcast be looking to dominate the online video space?
Despite the efforts of organizations like the MPAA and RIAA over the past decade and a half--many of which were outright public relations disasters--online piracy continues and according to some statistics is on the rise. What is driving consumers' attraction to illegal online video content?
In my latest feature I take a look at the costs involved in cutting the cord. Even though I stuck to average broadband prices and the most popular streaming services and equipment in estimating these numbers, the breakdown confirmed a couple of big problems with living the cord-cutting dream.
February 14 wasn't just a day for couples to frantically scramble for restaurant reservations--this year it marked the tenth anniversary of YouTube's domain registration. Its first video, "Me At the Zoo"--which featured a pithy description of elephants', er--well anyway, that was uploaded on April 23, 2005.
Last week, I took a closer look at the burgeoning Hispanic online video market and asked whether programmers and advertisers were really reaching this segment. The Hispanic demographic in the United States is overwhelmingly young and has increasing discretionary income--and therefore is a prime target for any company looking to expand its bottom line.
This week, we take a look at one of the fastest-growing audience segments in online video, Hispanic viewers. This segment is becoming a powerhouse in the U.S. population, with overall spending power of $1.5 trillion--up from $1 trillion in 2010, according to numerous sources. And they're some of the most enthusiastic consumers of over-the-top video.
A recent survey by Parks Associates found that 17 percent of U.S. broadband households are likely to subscribe to HBO's over-the-top video service, once it launches this spring. That's an encouraging number, but not exactly an overwhelming pledge to try OTT services. Could Dish Network's new OTT offering, Sling TV, sway those cord-maybes?
Finally, our long national nightmare may be over: Scripted, original TV series are a hot property in Hollywood again, displacing the decade-long popularity of reality shows like Jersey Shore and the seemingly bottomless pool of Real Housewives. It's largely thanks to the challenge laid at their feet by Netflix and Amazon with original content drives that stole away millions of viewers in the past couple years. But can traditional TV handle the cost of original series?