Latest Commentary

Broadcasters finally embrace OTT tech, even if audience is still in the driver's seat

The halls were alive with the sound of drones this year at NAB, the National Association of Broadcasters' annual fete in Las Vegas. What do drones have to do with online video? On the surface, not much.

Cannibals' banquet: HBO Now, linear OTT raise the stakes in battle for viewers

It's almost here: On Sunday evening, hit HBO series Game of Thrones will premiere its fifth season. At the same time HBO Now, the network's much-anticipated, or much-dreaded if you're a cable operator, OTT service--which launched a few days early--will get its first real stress test.

Comcast's new spinoff looks like a play for a piece of the OTT space

I'm writing this in the middle of an interesting and busy morning for the cable industry. As number-three MSO Charter Communications announced it was scooping up Bright House in a $10.4 billion transaction, Comcast announced it was spinning off Michael Angelakis, its chief financial officer, into a new investment venture. Could Comcast be looking to dominate the online video space?

Consumer frustration drives online video piracy

Despite the efforts of organizations like the MPAA and RIAA over the past decade and a half--many of which were outright public relations disasters--online piracy continues and according to some statistics is on the rise. What is driving consumers' attraction to illegal online video content?

New cord cutters in danger of losing more than just pay-TV; they could lose their sanity, too

In my latest feature I take a look at the costs involved in cutting the cord. Even though I stuck to average broadband prices and the most popular streaming services and equipment in estimating these numbers, the breakdown confirmed a couple of big problems with living the cord-cutting dream.

As YouTube marks tenth anniversary, rivals like Facebook queue up to topple the giant

Samantha Bookman, FierceOnlineVideo

February 14 wasn't just a day for couples to frantically scramble for restaurant reservations--this year it marked the tenth anniversary of YouTube's domain registration. Its first video, "Me At the Zoo"--which featured a pithy description of elephants', er--well anyway, that was uploaded on April 23, 2005.

Want to reach more of the online video audience? Have a 360-degree, multiplatform strategy

Samantha Bookman, FierceOnlineVideo

Last week, I took a closer look at the burgeoning Hispanic online video market and asked whether programmers and advertisers were really reaching this segment. The Hispanic demographic in the United States is overwhelmingly young and has increasing discretionary income--and therefore is a prime target for any company looking to expand its bottom line.

Dish, AT&T amp ad spending for Hispanic online audience, but are they on target?

This week, we take a look at one of the fastest-growing audience segments in online video, Hispanic viewers. This segment is becoming a powerhouse in the U.S. population, with overall spending power of $1.5 trillion--up from $1 trillion in 2010, according to numerous sources. And they're some of the most enthusiastic consumers of over-the-top video.

SlingTV could be the tipping point for a cord-cutting stampede

A recent survey by Parks Associates found that 17 percent of U.S. broadband households are likely to subscribe to HBO's over-the-top video service, once it launches this spring. That's an encouraging number, but not exactly an overwhelming pledge to try OTT services. Could Dish Network's new OTT offering, Sling TV, sway those cord-maybes?

Goodbye, Jersey Shore, and good riddance: TV faces SVOD's original content play head-on

Finally, our long national nightmare may be over: Scripted, original TV series are a hot property in Hollywood again, displacing the decade-long popularity of reality shows like Jersey Shore and the seemingly bottomless pool of Real Housewives. It's largely thanks to the challenge laid at their feet by Netflix and Amazon with original content drives that stole away millions of viewers in the past couple years. But can traditional TV handle the cost of original series?