Finally, our long national nightmare may be over: Scripted, original TV series are a hot property in Hollywood again, displacing the decade-long popularity of reality shows like Jersey Shore and the seemingly bottomless pool of Real Housewives. It's largely thanks to the challenge laid at their feet by Netflix and Amazon with original content drives that stole away millions of viewers in the past couple years. But can traditional TV handle the cost of original series?
I rarely buy electronics for family members. Older relatives aren't always enchanted by the latest smartphone or tablet, and younger folks either already have it--they trend as early adopters--or have specific technology preferences. But this year, I'm comfortable buying at least one consumer device for some of my immediate family: a streaming stick.
With traditionally linear TV companies now at the point where they must invest significantly more in IP video delivery, and no clear monetization strategy yet gelling, investors want to know if TV is still a good bet. It is--if broadcasters and networks can wrap their heads around OTT delivery.
Seems like everyone and their mother is trying to launch a content service over the top these days. But so far, the ever-growing number of available streaming services has brought in real profit to only a few--even Netflix is struggling to maintain decent margins--while frustrating consumers searching for the content they want to watch. Could alliances between online video providers--rather than industry consolidation--help resolve these problems?
Search and recommendation is the most important and pressing issue for content providers and supporting players in the next year. If they want to make money, it has to get solved. But how will search and recommendation evolve? And will customers stick around as providers try to figure it out?
SVOD is a 'natural extension' of online video offerings, Vimeo says, but will it outshine other OTT models?
SVOD. It's an acronym that industry players are dropping with alarming frequency these days. And with HBO and CBS announcing their own premium-content subscription video on demand services, it's no surprise that YouTube may be considering its own subscription service.
This week, we take a look at 10 online video services that either died an untimely death, or are struggling in today's super-competitive environment. As disrupted as the online video environment is, it's easy for pundits to predict the demise of other hopefuls that are on the verge of going all-in on the OTT gold rush. You know, young upstarts like HBO.
Online video players speaking at MIPCOM in Cannes this week made some tongue-in-cheek comments to TV industry executives. But there was a challenge within the statements by Netflix, Maker Studios, Sohu and others. The online video industry, they were saying, is no longer just an upstart disrupter. It's the king of the hill.
The writing was practically on the wall for Redbox Instant a few weeks ago. Unable to sign up new customers for more than three months after a credit card fraud issue, news outlets pointed out that the company hadn't yet come up with a fix for the problem--indicating that either its parent company Outerwall, or its joint venture partner Verizon, wasn't interested in putting the time or money into a solution.
For the past few years, YouTube has been the go-to platform for enterprises to house their online video content affordably. For many companies, it serves their needs just fine. But for media and entertainment-focused businesses, especially those that monetize some or all of that video content, YouTube is an increasingly crowded space with limited earning options.