At the end of the first quarter of this year, I took a snapshot of some of the measurement data being released by three of the most prominent audience ratings firms in the U.S.: Nielsen, of course, Rentrak and comScore. Nielsen had just begun to follow the lead of its younger, more multiscreen-concentrated cousins and added a social media engagement metric to its ratings reports, and so for the first time the industry had a chance to compare how each firm was looking at engagement around TV series both on traditional television and online.
A few months ago I roughed out an outline of what consumers might end up saving -- or spending -- if they decided to cut the cord. The article caught some attention and got people thinking, and commenting, about whether my admittedly unscientific calculations were realistic. But it did surface one question. Are analysts, media, and the OTT industry itself asking the right questions when trying to learn how and why consumers cut or shave the cord?
As the market rolls into August and well into the third quarter, over-the-top video players and analysts are closely watching the next move that Netflix makes: officially launching in Japan. Slated to take place on Sept. 2, Netflix Japan will be the company's most significant international entry this year, and even CEO Reed Hastings expects a tough slog.
If it seems like FierceOnlineVideo has dedicated a lot of space this year to talking about content discovery, including elements like search and recommendation, well, it's because we have. Figuring out how to help audiences find exactly the content they want to watch is an ongoing quest for online video providers, and this year it has taken on paramount importance.
Hulu has been on a tear for the last few months when it comes to locking in exclusive deals for older TV content like Seinfeld, guaranteeing that it will have sought-after series for several years to come. But what happens after those deals expire? Hulu had better have some more good cards to play, because content-hungry competitors are storming in.
How do millennials find and watch video content? That's a question nagging both media and entertainment industry players and brand advertisers hoping to reach this coveted demographic. And there doesn't seem to be a true solution to content discovery yet.
New over-the-top players are clambering aboard the online video cruise ship with increasing frequency. Where does Netflix fit in the online video hierarchy? Who does CBS All Access compete with? Industry players and analysts know the answers, but for consumers and a few enterprises looking to get into the space, the number of different services is a bit overwhelming.
This year's gathering of the National Association of Broadcasters featured unprecedented support for over-the-top video strategies. From that OTT perspective, what were the highs and lows of this annual tradeshow? Which companies had a realistic grasp of the requirements of next-generation video, and which didn't?
The halls were alive with the sound of drones this year at NAB, the National Association of Broadcasters' annual fete in Las Vegas. What do drones have to do with online video? On the surface, not much.