Latest Commentary

Does your company have Fierce 15 spirit?

For the first time, FierceOnlineVideo is selecting companies for the Fierce 15, which recognizes the most interesting and innovative startups in the online video industry.

Online video business models abound, but which attract the most viewers?

New over-the-top players are clambering aboard the online video cruise ship with increasing frequency. Where does Netflix fit in the online video hierarchy? Who does CBS All Access compete with? Industry players and analysts know the answers, but for consumers and a few enterprises looking to get into the space, the number of different services is a bit overwhelming.

The best and worst of NAB 2015

This year's gathering of the National Association of Broadcasters featured unprecedented support for over-the-top video strategies. From that OTT perspective, what were the highs and lows of this annual tradeshow? Which companies had a realistic grasp of the requirements of next-generation video, and which didn't?

Broadcasters finally embrace OTT tech, even if audience is still in the driver's seat

The halls were alive with the sound of drones this year at NAB, the National Association of Broadcasters' annual fete in Las Vegas. What do drones have to do with online video? On the surface, not much.

Cannibals' banquet: HBO Now, linear OTT raise the stakes in battle for viewers

It's almost here: On Sunday evening, hit HBO series Game of Thrones will premiere its fifth season. At the same time HBO Now, the network's much-anticipated, or much-dreaded if you're a cable operator, OTT service--which launched a few days early--will get its first real stress test.

Comcast's new spinoff looks like a play for a piece of the OTT space

I'm writing this in the middle of an interesting and busy morning for the cable industry. As number-three MSO Charter Communications announced it was scooping up Bright House in a $10.4 billion transaction, Comcast announced it was spinning off Michael Angelakis, its chief financial officer, into a new investment venture. Could Comcast be looking to dominate the online video space?

Consumer frustration drives online video piracy

Despite the efforts of organizations like the MPAA and RIAA over the past decade and a half--many of which were outright public relations disasters--online piracy continues and according to some statistics is on the rise. What is driving consumers' attraction to illegal online video content?

New cord cutters in danger of losing more than just pay-TV; they could lose their sanity, too

In my latest feature I take a look at the costs involved in cutting the cord. Even though I stuck to average broadband prices and the most popular streaming services and equipment in estimating these numbers, the breakdown confirmed a couple of big problems with living the cord-cutting dream.

As YouTube marks tenth anniversary, rivals like Facebook queue up to topple the giant

Samantha Bookman, FierceOnlineVideo

February 14 wasn't just a day for couples to frantically scramble for restaurant reservations--this year it marked the tenth anniversary of YouTube's domain registration. Its first video, "Me At the Zoo"--which featured a pithy description of elephants', er--well anyway, that was uploaded on April 23, 2005.

Want to reach more of the online video audience? Have a 360-degree, multiplatform strategy

Samantha Bookman, FierceOnlineVideo

Last week, I took a closer look at the burgeoning Hispanic online video market and asked whether programmers and advertisers were really reaching this segment. The Hispanic demographic in the United States is overwhelmingly young and has increasing discretionary income--and therefore is a prime target for any company looking to expand its bottom line.