Seems like everyone and their mother is trying to launch a content service over the top these days. But so far, the ever-growing number of available streaming services has brought in real profit to only a few--even Netflix is struggling to maintain decent margins--while frustrating consumers searching for the content they want to watch. Could alliances between online video providers--rather than industry consolidation--help resolve these problems?
Search and recommendation is the most important and pressing issue for content providers and supporting players in the next year. If they want to make money, it has to get solved. But how will search and recommendation evolve? And will customers stick around as providers try to figure it out?
SVOD is a 'natural extension' of online video offerings, Vimeo says, but will it outshine other OTT models?
SVOD. It's an acronym that industry players are dropping with alarming frequency these days. And with HBO and CBS announcing their own premium-content subscription video on demand services, it's no surprise that YouTube may be considering its own subscription service.
This week, we take a look at 10 online video services that either died an untimely death, or are struggling in today's super-competitive environment. As disrupted as the online video environment is, it's easy for pundits to predict the demise of other hopefuls that are on the verge of going all-in on the OTT gold rush. You know, young upstarts like HBO.
Online video players speaking at MIPCOM in Cannes this week made some tongue-in-cheek comments to TV industry executives. But there was a challenge within the statements by Netflix, Maker Studios, Sohu and others. The online video industry, they were saying, is no longer just an upstart disrupter. It's the king of the hill.
The writing was practically on the wall for Redbox Instant a few weeks ago. Unable to sign up new customers for more than three months after a credit card fraud issue, news outlets pointed out that the company hadn't yet come up with a fix for the problem--indicating that either its parent company Outerwall, or its joint venture partner Verizon, wasn't interested in putting the time or money into a solution.
For the past few years, YouTube has been the go-to platform for enterprises to house their online video content affordably. For many companies, it serves their needs just fine. But for media and entertainment-focused businesses, especially those that monetize some or all of that video content, YouTube is an increasingly crowded space with limited earning options.
IBC, arguably the Continent's biggest broadcasting and media conference, can be a bit dizzying. Going over notes in the wake of a five-day whirlwind of conference sessions, meetings and networking events is a somewhat herculean task. But paging through two notebooks' worth of material revealed a few underlying trends at this year's event.
If you can't beat 'em, join 'em. As we've noted recently, over-the-top providers like Hulu and Netflix are no longer stealing a march on traditional distributors. Broadcasters like CBS, cable operators, channels like A+E Networks and others are finally making multiscreen a bigger priority--as long as the technology fits within their current moneymaking model.