I had a whole other column lined up today around Aereo and its first day at the Supreme Court, but then things started going off on the online video front like popcorn in an air popper.
It doesn't matter whether Aereo wins or loses its Supreme Court case. Broadcasting is going to change, because consumers demand it.
LAS VEGAS--While FCC Chairman Tom Wheeler was exhorting traditional broadcasters to take a fresh look at over-the-top content delivery at a Tuesday keynote here, visitors to the National Association of Broadcasters annual trade show were getting an eyeful and an earful of solutions for just that (or close to it). IP video is top of mind at the show, and it's beginning to change the way broadcasters and distributors do business.
Next week, I'll be covering the National Association of Broadcasters convention in Las Vegas with my colleagues, FierceCable Editor Steve Donohue and Editor in Chief Sue Marek. NAB is of course one of the biggest trade shows of the year, but what's more telling is the amount of attention that will be paid to over-the-top services and technologies.
Earlier this week, media outlets lit up with news that Apple might be negotiating a deal with Comcast to stream the cable giant's linear TV and on-demand video across its Apple TV device. A number of articles arose almost as quickly analyzing whether or not this would actually happen, and why. The rumors can't be completely dismissed, but the biggest traffic issues, and the deals put together to prevent them, may be taking place well before the last mile.
Was Amazon's announcement that it would raise its Prime membership price to $99 well-timed or not? The answer to that could affect whether Netflix and other subscription video on demand services move to raise their prices, too.
Anyone who doesn't see 2014 as a year of large-scale changes to the way online video is marketed, packaged and perceived hasn't been paying attention. Cable operators and short-form content providers alike are preparing to take a bite out of the space occupied by Netflix, Amazon and Hulu.
As I write this Josh Wein, editor of FierceOnlineVideo, and his wife are at the hospital about to welcome their first child and embark on a whole new adventure in parenthood. As you may know, Josh has been the editor of FierceOnlineVideo for just about a year and during that time we've enjoyed his insightful commentaries and thoughtful news coverage.
Washington loves a good analogy almost as much as Silicon Valley, and recent events are providing plenty of fodder for Internet analogies.
If the Comcast-Time Warner Cable deal ultimately goes through, the market for broadband and cable service won't change much. But it will change in important ways. Comcast, for one, will soon be the gatekeeper to broadband customers and TV viewers in nearly every major market.