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This week, Aereo will begin signing up customers in its second market, Boston. Meanwhile in the U.S. Senate, John McCain (R-Ariz.), introduced a bill that, among other things, would revoke the licenses of TV stations that withhold their most popular programming from over-the-air broadcasts and instead pipe it directly to pay-TV distributors.

Hello readers. I'm Josh Wein, FierceOnlineVideo's new editor. Each Wednesday, I'll share my thoughts on the industry and send you the week's top stories. I'm excited to bring you my take on industry news and eager to hear yours.

One of the most compelling stories in online video right now is that of how to make money providing the service. New media is relying on old media's cash-cow standby, advertising. But how can it get those ads in front of a connected generation most effectively?

The idea of juggling multiple subscriptions in order to access all the content they want may turn off customers. Programmers, streaming video providers and MSOs need to shake out the wrinkles in their online video models in order to retain subscribers. Beyond the rampant deal-making for content, the big players may need to look at bigger-picture options like consolidation or, heaven forbid, compromise and changes in the structure of content licensing itself.