This week, while the broadcast networks' prime time schedules are winding down for summer, Netflix will add a new season of "Arrested Development" to its library. And with the franchise's built-in fan base, the new season is about the closest thing to a sure bet currently found in original online video production.
This week, Aereo will begin signing up customers in its second market, Boston. Meanwhile in the U.S. Senate, John McCain (R-Ariz.), introduced a bill that, among other things, would revoke the licenses of TV stations that withhold their most popular programming from over-the-air broadcasts and instead pipe it directly to pay-TV distributors.
Reports continue to surface that new parties are evaluating Hulu as a potential acquisition target. Yahoo is the latest corporate name to come up in Hulu's reported sale discussions.
Hello readers. I'm Josh Wein, FierceOnlineVideo's new editor. Each Wednesday, I'll share my thoughts on the industry and send you the week's top stories. I'm excited to bring you my take on industry news and eager to hear yours.
Please join me in welcoming Josh Wein, the new editor of FierceOnlineVideo. Wein is a San Francisco-based journalist who has been covering the online video, cable TV and mobile video industries for the past several years for Communications Daily. Prior to that, Wein was a staff writer for the San Francisco Examiner.
One of the most compelling stories in online video right now is that of how to make money providing the service. New media is relying on old media's cash-cow standby, advertising. But how can it get those ads in front of a connected generation most effectively?
It's no secret that prices are softening for online video ads. However, despite all the momentum in the market, I don't think the situation will improve in the near future.
The idea of juggling multiple subscriptions in order to access all the content they want may turn off customers. Programmers, streaming video providers and MSOs need to shake out the wrinkles in their online video models in order to retain subscribers. Beyond the rampant deal-making for content, the big players may need to look at bigger-picture options like consolidation or, heaven forbid, compromise and changes in the structure of content licensing itself.
As a frequent visitor of FierceOnlineVideo, you might have noticed the new site design we unveiled today. The new site was designed so that you can more easily see the top news stories of the day, as well as find the compelling features and special reports FierceOnlineVideo delivers to readers.