Biography for Samantha Bookman
Samantha Bookman is the editor of FierceOnlineVideo and managing editor, Wireline, with FierceMarkets' Telecom group. Prior to joining FierceMarkets, she was the web editor for Horizon House's two trade publications, Telecommunications and Microwave Journal. When not covering the fast-evolving online video ecosystem, she can be found digging through the comics stacks at Outer Limits, hiking, or practicing martial arts. Based in Boston, Mass., Samantha can be reached at email@example.com. Follow @FierceSamantha on Twitter and find her on LinkedIn.
Articles by Samantha Bookman
Netflix will soon be streaming The People vs. O.J. Simpson: American Crime Story in almost every country where its SVOD service is available -- sorry, Canada -- thanks to a first-ever global licensing agreement with 20th Century Fox Television Distribution.
Two years after pulling the plug on its disastrous SVOD partnership with Verizon, Redbox is giving OTT streaming a try again. The video rental service is trialing a transaction video on demand (TVOD) service with a "small subset" of its customers.
Sinclair Broadcast Group is deploying Burst, a mobile-first online video platform, to more than 50 markets where Sinclair owns television stations. The technology will allow its stations to deliver mobile video to broadcast, over-the-top, and other digital outlets.
Online video creators are helping push competition in the stock video market as demand grows, and that's leading to some interesting strategic steps. Cue the latest move by VideoBlocks, which has added a division that focuses specifically on small, medium and large businesses that need digital video footage.
Microsoft is seeing its investment in cloud services pay off as its Azure revenues for the fiscal fourth-quarter climbed 102 percent year over year. And one of the fruits of that success is a new enterprise video management system, Stream, which utilizes the Azure platform.
The closing out of grandfathered subscription prices hit Netflix hard in the second quarter, with users churning out of the SVOD service at higher rates than expected, the company reported.
Google's YouTube appears to be leading the charge toward improved ad viewability -- a key metric determining whether an ad was actually watched by a human being -- reporting 93 percent viewability in a new study by the search engine giant. But overall ad viewability rates are still lower in the United States, at 62 percent, than in other countries, a new Google study reveals.
Netflix is continuing to bet big on original content as a way to draw and keep subscribers, a strategy that needs to pay off as investors become increasingly wary of its growth potential in the highly competitive SVOD market segment. But it also needs to hold the line on content costs and ARPU, especially if new users level off, according to analyst firm Jefferies, citing results of a recent survey it conducted.
Despite CBS' all-in strategy to provide linear and on-demand streaming with its All Access paid subscription service, other major broadcasters have yet to fully commit to linear OTT services -- or even just more robust TV Everywhere content offerings. What's the holdup?
FCC Chairman Tom Wheeler may be warming to the idea, put forth by pay-TV industry players, of getting rid of set-top box requirements entirely and instead making it possible to utilize consumer-friendly streaming devices instead, in a strategy the industry has dubbed "Ditch the Box."