Samantha Bookman

Biography for Samantha Bookman

Samantha Bookman is the editor of FierceOnlineVideo and managing editor, Wireline, with FierceMarkets' Telecom group. Prior to joining FierceMarkets, she was the web editor for Horizon House's two trade publications, Telecommunications and Microwave Journal. When not covering the fast-evolving online video ecosystem, she can be found digging through the comics stacks at Outer Limits, hiking, or practicing martial arts. Based in Boston, Mass., Samantha can be reached at sbookman@fiercemarkets.com. Follow @FierceSamantha on Twitter and find her on LinkedIn.

Articles by Samantha Bookman

CBS All Access, Netflix get nearly 4 percent more viewers while YouTube viewing slips, Limelight says

Online video consumption is continuing to grow, with users spending more time watching over-the-top video than before, but price is gradually becoming less of a reason to cut the cord -- if audiences are cutting it at all. However, viewers are increasingly demanding better quality from their OTT video stream, and that may be behind a drop in YouTube viewing, a new Limelight report says.

Facebook, YouTube up the mobile live streaming ante with new features

The stars appear to be aligning for the mobile live streaming industry, as both Facebook and YouTube announced expanded capabilities for their respective apps, making live streaming more accessible and more directly competitive with Twitter-owned Periscope.

C-SPAN bypasses House blackout of Democratic sit-in using Periscope, Facebook Live

Twitter's mobile live-streaming app, Periscope, made history on two levels Wednesday, when a Democratic congressman used the app to broadcast a sit-in on the House floor, and C-SPAN relied heavily on the feed to broadcast the event, likely the first cable network ever to do so.

Netflix price hike could raise $500M in needed cash, if subscribers don't flee

As Netflix begins to phase out its grandfathered subscription prices in the U.S. – raising monthly rates for some subscribers by as much as $2, from $7.99 or $8.99 to the current price of $9.99 – the SVOD provider could see as much as $520 million per year in additional revenue, according to a Nomura Securities report.

Apple's fMP4 announcement at WWDC a 'significant step' for video encoding standards, Akamai says

Mixed among the more glamorous announcements at Apple's Worldwide Developer Conference last week was one that few outside the online video industry may have paid attention to: The top software and hardware manufacturer said it will add support for fMP4 (fragmented MP4) to its HLS (HTTP live streaming) protocol in iOS 10 as well as tvOS and MacOS. It's a decided move toward standardizing a key aspect of online content delivery.

Verizon's Go90 rolls out new features to attract more users

Verizon, which launched its mobile-first streaming service, Go90, just a few months ago, announced several significant changes to the app. For one, viewers won't have to register to watch go90 -- although they'll still need to do so if they want to comment or participate in other interactive elements.

Sling TV, PBS Anywhere, TV4 and other smaller, niche OTT services struggle for viewers' attention

NEW YORK -- Newer, smaller over-the-top video services have a huge hurdle to overcome as they try to reach the top of the SVOD pile: consumers who are barely aware that OTT services beyond Netflix, Hulu and Amazon even exist.

Univision taps JW Player for OTT, mobile video streaming during Copa America tournament

JW Player scored a deal with Spanish-language television network Univision to support its online and mobile streaming efforts during the Copa America Centenario, a futbol tournament being played for the first time in the U.S. throughout June. The customer win was one of several "key first quarter" deals signed by the streaming platform, along with LittleThings, an aggregator of "feel-good" content including user-submitted video.

HBO NOW outage proves OTT industry needs to look QoE problems in the teeth

In trying to corral all the industry issues raised during last week's OTT Executive Summit, I was reminded of a classic Monty Python skit featuring the Spanish Inquisition and its ever-growing list of priorities, which forces a band of inquisitors to continually halt, mid-spiel, and tack on to their bold speech. But one issue raised its head above all the rest.

OTT execs: Industry needs consistent quality of experience standards, effective monitoring tools

NEW YORK -- Standardization of online video quality -- particularly quality of experience -- is more important than ever as more OTT services enter the market, adding to the complexities of video delivery, attendees and panelists at the fourth annual OTT Executive Summit here agreed. The problem: no one can agree yet on what those standards should be.