Biography for Samantha Bookman
Samantha Bookman is the editor of FierceOnlineVideo and managing editor, Wireline, with FierceMarkets' Telecom group. Prior to joining FierceMarkets, she was the web editor for Horizon House's two trade publications, Telecommunications and Microwave Journal. When not covering the fast-evolving online video ecosystem, she can be found digging through the comics stacks at Outer Limits, hiking, or practicing martial arts. Based in Boston, Mass., Samantha can be reached at firstname.lastname@example.org. Follow @FierceSamantha on Twitter and find her on LinkedIn.
Articles by Samantha Bookman
Online video provider Vimeo is already seeing benefits from its recent acquisition of VHX, as the white-label solutions vendor announced that Vimeo partners can now offer seamless subscription to their branded apps on Apple iOS, Apple TV and Roku devices.
As the online advertising market continues to change, Google is changing with it. The search engine giant, which relies on display and video ads to generate 90 percent of its annual revenue, said it is changing the size of the ads at the top of its search pages, The Wall Street Journal reports. The move, in part, reflects online users' continuing shift to mobile devices, and providers' efforts to keep up with the change.
From sparse attendance and widely spaced booths to a vague keynote from FCC Chairman Tom Wheeler, last week's INTX tradeshow – rebranded from its old moniker, The Cable Show -- seemed to have little going for it.
NBC Sports Digital is scaling up its online video streaming effort ahead of the Summer Olympics with the launch of a new end-to-end streaming service, Playmaker Media. While its inaugural client, the International Olympic Committee, isn't surprising, the service is clearly intended to compete directly with established end-to-end streaming providers like MLB Advanced Media.
Netflix is setting its lineup for the summer and well into the fall, with a slate of exclusive content scheduled thanks to its relationship with Disney and its related properties -- a deal that will lock out Starz and Amazon from new Disney movies and potentially make the ongoing content licensing battle red hot.
The European Union wants online video streaming giants Amazon Prime Video and Netflix to devote a much larger portion of their libraries to regional content, an attempt by the governing body to force a more level playing field in the SVOD space, according to media reports.
FilmOn TV Media Networks (FOTV), which recently snapped up transactional service CinemaNow, has added a much more powerful content discovery platform with the acquisition of OVGuide.
Transforming OTT from gee-whiz tech to mainstream entertainment source requires continued quality focus
One of the key terms I've heard over and over again at INTX this week – besides "disruption" and "transformation," because those pretty much define the cable industry these days – was "immersive experience." That was exemplified by the number of virtual reality demos running in most of the larger vendor booths, such as Comcast's, where cable executives gleefully sat three at a time, peering through Comcast-branded VR goggles at the experiences the cable operator promises in the future.
One of the technologies that Verizon's go90 streaming service is helping to develop is LTE-Broadcast, with the aim of making it supported in every mid- and top-tier device by 2017. Mobile video has provided a highly visible way to demonstrate the possibilities for LTE-B.
BOSTON -- File-sharing service BitTorrent is continuing to shift away from the established perception of the company as a piracy facilitator, announcing the impending launch of BitTorrent Live, a linear streaming video platform that will feature numerous live events through several participating networks. More interesting is that those live events will be delivered to viewers with a less than 10-second lag between the broadcast signal and the over-the-top stream, the company said.