Biography for Mariko Hewer
Mariko Hewer is the associate editor for FierceEnterpriseCommunications, FierceIPTV and FierceOnlineVideo. She has lived in Washington, D.C., all her life and graduated from the University of Maryland Philip Merrill College of Journalism in May 2012. Mariko has previous B2B experience working with Hanley Wood LLC on publications concerning architecture and construction and is excited to be editing for and learning about the wireline industry. You can contact her at firstname.lastname@example.org or by following @FierceEntComm, @FierceIPTV and @FierceOnlineVid on Twitter.
Articles by Mariko Hewer
The annual National Association of Broadcasters show is this week, and Fierce's Sue Marek and Steve Donohue are covering the action live in Las Vegas.
A study by Socialbakers monitoring 3,684 YouTube links and 458 videos uploaded directly to Facebook over 6 days showed the Facebook videos have a 40 percent higher engagement level than YouTube links.
Netflix announced Thursday that it would offer prize money of $100,000 to innovators who suggest improvements for the streaming video industry giant.
Week in research: Ooyala reports live video trumps VOD; Videology shows online video helps ad recall
New research from Ooyala shows several positive trends for the online video industry during 2012, most notably a 91 percent conversion rate between Black Friday and mid-December. Consumers also watched live video on desktops 18 times longer than VOD content, proving live video is "highly engaging," said the report.
Week in research: Online views of Russian meteorite set record; ads in longer videos viewed more often
The meteorite that broke windows and injured over 1,500 people as it disintegrated over Russia became the fastest video event ever to hit a True Reach of more than 100 million views, reported Visible Measures in a blog post. True Reach is a method that combines video clips related to the event being measured.
Week in research: Australian real-time video ad industry booming; Super Bowl ads benefiting from online sharing
A quarterly research report by online video marketing firm TubeMogul found the Australian online video market is experiencing strong growth and high demand, particularly for real-time ads.
According to an FCC filing published Jan. 29, Apple may soon release an updated version of the Apple TV.
Twitter's new video sharing service experienced some problems during its launch on Thursday.
A recent survey by Nielsen which looked at how Americans consumed media in 2012 found the TV is still the dominant device in American consumers' homes.
Electronics manufacturer RCA today introduced an Android tablet featuring two tuners that allow users to access free live TV on the go. A story in AllThingsD reports that the RCA Mobile TV Tablet includes "two built-in tuner--one standard over-the-air DTV tuner for when you're stationary and one mobile tuner for when you're on the go."